Hospitality News Middle East

HADY KAHALE

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Head of wine buying Naked Wines US

us.nakedwines.com

Sustainabi­lity

One of the top trends is sustainabi­lity through the whole production chain. Also, the online sale of wine, which grew exponentia­lly because of Covid-19.

Champagne in fashion

Although it depends greatly on the market, sparkling wine is faring better in general compared to regular wine. Champagne producers can’t keep up with the demand, as markets are reopening and overdue celebratio­ns and events are being scheduled. Prosecco Rose was added to the Prosecco DOC, which created new demand for an already successful category. Furthermor­e, the world is discoverin­g traditiona­l sparkling wines, like Cava, Cremant de Bourgogne and Cremant de Limoux, and loving them!

Judging wine

Some competitio­ns have strict guidelines, but the majority ask judges to give each wine a bronze, silver, gold or double-gold rating with a score and few tasting notes without specifying criteria. Judges will rely on their experience and will ask themselves many questions, including: Is the wine faulty? How does the wine compare to the rest of the flight? Is it expressive? Is it balanced? Is it typical of the variety or the region? How much would I pay to buy this wine?

Experiment­ing with new categories

People are experiment­ing with orange, low-alcohol, natural, organic and many other wine categories. Neverthele­ss, the classics still remain on top, accounting for more than 85 percent of sales.

The biodynamic movement

Biodynamic wine production uses organic farming methods while also following the philosophy of Rudolf Steiner's (the inventor of the concept), treating the earth as "a living and receptive organism” and also employing soil supplement­s and mixtures prepared according to biodynamic formulas. Natural wine is not a crystalcle­ar concept, as there is no legislatio­n defining what this category exactly means. In general, natural wines have low or minimal interventi­on, with no additives like sulfites.

Restaurate­urs take note

When selecting the best wine for a restaurant, the following should be taken into considerat­ion: Does the wine fit my cuisine? Does the wine fit my clientele? Is the price right? Is the margin right? Will it leave a smile on my clients’ faces?

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