NATASHA SIDERIS AT THE HELM OF TASHAS GROUP’S BOLD EXPANSION IN THE MIDDLE EAST

Natasha Sideris, founder and CEO of Tashas Group, talks about her company’s bold expansion across the Middle East and how to succeed in business.

What makes the hospitality sector in Dubai special?

I have spent much of my life traveling around the world, to London, New York, Miami, Paris and so on, and every time I return to the UAE, I am reminded that we have one of the most vibrant and diverse hospitality sectors on the planet. The region has extraordinary talent, we have access to amazing products from all over the world and there are excellent suppliers. We also receive fantastic support from the community and the government. This makes it a very competitive landscape, with a growing F&B sector and a limited population. You need to be prepared to work hard to succeed.

What’s behind Tashas Group’s 17 years of success?

I truly believe that the main reason for our success is our people. I am honored to be surrounded by an extraordinary team who share the same values as I do. My colleagues are passionate and committed to the group’s vision. In our pursuit of excellence, we have focused on three things since the very start: delicious food, stunning environments and engaging service.

Do you have any expansion plans?

Over the next six to 12 months, we will be opening new venues in the UAE, Saudi Arabia, South Africa and London, while also adding new concepts to our portfolio. Flamingo Room by tashas will be expanding into Saudi Arabia by Q4 2022 and Abu Dhabi by Q1 2023. Tashas will also target the UK and other markets, and Le Parc by tashas will be opening a second branch in the UAE. Furthermore, we are launching two new concepts: Bungalo34, a beach-restaurant concept on Pearl Jumeira in Dubai, which will be opening in Q4 2022; and Nala, a luxury quick-service concept in Alserkal Avenue Dubai, slated for early 2023.