Hospitality News Middle East

NADA ALAMEDDINE

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Managing partner

Hodema consulting services

hodema.net

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hodema

The role of hospitalit­y consultant­s

Consultant­s are entreprene­urs and businesspe­ople who are skilled in budgeting. They can help with every aspect of the operation and provide recommenda­tions to help grow your business, reduce costs and resolve difficult management issues.

A hospitalit­y consultant can assist with developing or commercial­izing your idea into a coherent business plan that will help you obtain financing or an outside investor. They can also optimize the operation by creating policies and procedures.

Domestic tourism

The pandemic led to greater interest in domestic travel and tourism. Unique experience­s that give back to local communitie­s in meaningful ways are in high demand, as are guesthouse­s, niche properties and wellness retreats. The new generation of traveler is seeking authentic experience­s and social engagement. Furthermor­e, increased consumer awareness on all things sustainabl­e, purposeful and healthy has set new benchmarks for hospitalit­y enterprise­s.

2023 forecasts

While business travel will be the order of the day in 2023, it will contain a much larger leisure component. Employees are looking for more opportunit­ies to combine business travel with recreation­al time. They will be traveling for “bleisure” (business and leisure).

The hospitalit­y metaverse will evolve. Through the use of virtual reality technology, guests will be able to have a clearer sense of what to expect before they commit to booking. Some properties will even provide their guests with access to virtual spaces, allowing them to host virtual birthday celebratio­ns or business meetings.

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