BANI HADDAD

Founder and managing director

Aleph Hospitality

alephhospitality.com

alephhospitality

Client support

As the leading independent hotel management company in the Middle East and Africa, we work with and for owners to ensure that their hotels perform as well as possible. Our hotel management model allows hotel owners to have more control over the management of their assets, clearer operational visibility and better flexibility with contractual terms while still being able to franchise their hotel with an international brand — all designed to drive high returns on their investments. Essentially, we are able to assist owners at any stage of the hotel development cycle, from site selection and design to construction, re-opening and successful operations.

On the rise

For Aleph Hospitality, 2022 has been a remarkably strong year, and we’ve reached some notable milestones in entering no less than six new markets: Qatar, Uganda, Rwanda, Ghana, Saudi Arabia and the Democratic Republic of the Congo. Our portfolio of hotels has grown to 13 properties, with about 15 hotels in various stages of development in our pipeline. We are on track to reach our goal of 50 hotels in the Middle East and Africa by 2026. To support our rapid growth, we have doubled the number of our corporate team members in Dubai, and we will be opening an Aleph office in Saudi Arabia before the end of 2022.

Flexibility is key

As travel and tourism is rebounding globally, especially in the leisure sector, hotel owners will be more conscious of fluctuations in occupancy rates and costs. I believe that flexibility is paramount to protecting assets and that the ability to adapt quickly will be key to financial growth for investors and brands. I predict a continued interest in the benefits of independent hotel management, particularly in conversion projects.