RALPH NADER

CEO

Amber Consulting

amber-consulting.com

ralphpnader

Consultancy counts

We have in-depth knowledge of the hospitality industry in the MENA region. Through the countless projects we have undertaken since our launch in 2006, we have emphasized the importance of monitoring supply and demand, and its relationship with consumer behavior in the region. Our team of hospitality consulting experts is dedicated to providing our clients with the highest level of service. Our ability to consider the best interests of each and every client while maintaining their vision through a project execution in line with the ever-evolving market parameters is at the heart of our approach.

Pandemic behind us

The greatest highlight of 2022 was the end of the Covid-19 crisis. Business owners like myself have learned about the consequences of an inflexible line of business in crises such as a pandemic. Our lack of preparation and adaptability to face such a challenge has forced us to rethink our clients' current business models in an attempt to transform them into a crisis-proof version, thus anticipating any major market change. Another highlight of this year is the emergence of a new trend among hotel owners. They have come to realize the major disadvantages associated with outsourcing their F&B department to third-party brands, who have found a way to profit by increasing their market visibility and brand equity while adapting to the challenges presented by the pandemic. As a result, many, if not most, international operators have decided to take a more balanced approach between opting for franchises and, at the same time, developing homegrown concepts.

Hospitality venues

We believe that going forward, demand for hospitality venues will keep rising, seeing as studies in the MENA region have shown even more demand than pre-covid-19.