A VICTORIAN ENCOUNTER WITH ANOOD AHMAD ALI AL EFAISHAT

Anood Ahmad Ali Al Efaishat,

shop owner and manager of Victorian chocolate, believes that every occasion should be celebrated in style. Here, we find out about her leading gourmet chocolate concept, the pastry scene in Jordan and what’s on the horizon.

What sets your pastry shop apart from others in the market?

I believe that most retail shops in Amman lack the art of good customer service, as it’s severely undervalued. What sets my shop apart from the rest is our impeccable customer service and a firm belief in the fact that no matter how good our products are, without great customer service, the job is only half complete.

Furthermore, Victorian was the first to offer fresh, unwrapped pralines tailored to customers’ tastes in terms of flavor, color and design.

Pastry helps to create memories. In your opinion, how can a skillful pastry chef achieve this?

We continuously follow new trends and perfect new chocolate recipes. We make it a point to stay up to date with the latest innovations and needs of the market to provide our customers with the finest chocolate around. Training the team is a constant priority.

Our chefs are privileged to benefit from the ongoing support and mentorship of some of the best EMF chefs, who constantly provide tips and tricks to become pastry masters.

Do you have plans to expand?

We managed to stay afloat for eight years despite the economic crises we faced locally and internationally. We were sure that we could continue operating.

Although we have no plans to open a second branch in Amman, we plan to franchise in the Middle East. It is our dream to see Victorian in the UAE or Saudi Arabia victorianchocolatejo.com instagram.com/victorianchocolate