SOMETHING SINCERE IN EARTHLY INTERIOR DESIGNS
Earth- friendly interior design brand, Something Sincere hits markets this week with a limited edition of Tsodilo Rock painting inspired cushion line. Founded by Design Practitioner, Gofaone Mlauzi, Something Sincere prides itself for using the very finest, pure cotton and organic products to create vibrant, contemporary designs for sustainable home decor.
Even more exciting is the fact that the brand has set out to collaborate with skilled urban migrant artisans and craftsmen who deftly craft beautiful cushions, interior upholstery and décor from upcycled textiles.
The brand’s maiden collection shines a spotlight on one of the world’s most significant concentrations of rock, The Tsodilo Hills, where 4,500 rock paintings representing decades of unique artistry and believed to have been made by the Khoi people and Bantu immigrants are displayed.
According to the founder of Something Sincere, Gofaone Mlauzi, as a proudly Botswana based and inspired creative brand, Something Sincere has a strong desire to become a facilitator of improved earth- friendly design, something that they have dedicated themselves towards. This, she says, can be seen in their 100 percent cotton fabrics and organic products.
“Also key to the brand’s core is our strategic partnerships with local artisans and organisations to drive socio- economic impact and further support and empower creative excellence and heritage,” she explains.
Something Sincere’s approach to earth friendly design is premised on its passion for Botswana’s pristine wildlife habitats and the nation’s beautiful people, in partnership with organisations such as The Pelotshweu Trust, local communities and other stakeholders. The earth friendly brand not only adopts an ecologicallysensitive approach to its operations, but does so without compromising on the high standards of luxury design fit for an international clientele.
“Often, sustainability as a concept can be complicated, and sustainable products are often stereotyped as being unstylish or drab— perceptions that are hardly synonymous with luxury. Nevertheless, the design industry is slowly but surely shifting its focus to promote a more mindful, less disposable way of living. As Something Sincere, we are making it our mission to bring luxe, earth- friendly products to the world.” explains Mlauzi.
She further explains that the inspiration behind the company is her love for art, transforming beautiful spaces, be it at home or offices, as well her love for Botswana and a desire to create and sell unique Botswana products, both at home and internationally. She explains that through her work as an interior designer, one thing that she observed was the fact that there was a need to create an authentic Botswana works, naming examples of the Ndebele prints and Protea ( South Africa’s national flower) works in South Africa, as some of the works that she has often purchased from her many projects.
She also adds that she was intending to expand and include other organic textures/ fabrics such as hemp. Her goal is to grow the companies’ footprints, and create rugs, kitchenware, placemats and much more.
Those interested in purchasing the bespoke home décor pieces can find designs exclusively on its e- commerce platform at www. somethingsincere. co. bw.