Eezy Peezy: The P3m EP
If at first, you do not succeed, you need to try again. Odirile Vee Sento understands that very well. A few years ago, he splurged around P1 million on an album that he had hoped would give him his big break in the international scene. The album featured the crème de la crème of South African music, including Casper Nyovest, but alas that didn’t happen. That chapter of his life, is a learning curve, and he does not view it as a failure. Instead, that album, he says did well to market him, and that he can use those features/ collaborations to tap into other features outside South Africa.
At a time when some artists did not have any morale to work, and produce, the ever busy Vee, has gone back to the drawing board, to once again find talented acts to feature on his latest EP: Eezy Peezy. For this EP, he estimates that he could have possibly spent just about P3 million, inclusive of paying some of the artists, as well as logistics of working on the music. The money aspect of his EP is not something that he wants to dwell on. The same thing applies to this previous album where he featured top names in the game.
His EP has been released under Afrotainment instead of Black Money Makers, his record label.
This follows the end of his contract with Universal Records.
“This is a big deal that gets me excited. It is a new challenge, which means that when I get to perform in SA, I have to perform like a hungry artist,” he said during a recent media briefing.
He also says that he is intending to use this opportunity to learn from Tira who rose through the ranks, having previously been under Kalawa stable and going on to have his own thing.
“I want to learn how he got to Johannesburg from Durban,” he said, noting that this will help him to finally work with big names all over the continent.
On why he settled on the title Eezy Peezy, he explains that one thing that he has learnt over the years is that the easiest things are the most powerful.
These, he says are things that influence everyone as seen on the trend of some songs with some silly lyrics, where it appears as if the artists was lazy, but have equally gone to turn into smashing hits.
“This album was done easy. Strong content can sometimes kill a concept, especially as some people are going through a lot, and when they knock off they don’t want any complications with regards to music,” he says.
In his observations, he points out that he has seen how Ghana and Nigerian artists are strong in their support for each other, forming big collaborations. The same, he hopes can happen for Botswana and South Africa. “Botswana and SA can do something bigger,” he shared.
While Afrotainment has a whole number of big producers, he wanted to give a pedestal to local producers such as Jazman, Cutness. “This was an opportunity for me to inspire them and boost their careers,” says Vee, adding that he strongly believes he can achieve more when he gives local producers a chance to work on his albums.