Botswana Guardian

Expedite the Digital Transforma­tion Journey

- Tavonga Muchuchuti

This week, we will delve deep and explore why digital transforma­tion in our growing economy has rather become a daunting and complex topic. It’s hard to know where to start, and it can be challengin­g to define what success looks like. For many businesses, the goal of digital transforma­tion is simply to integrate new technologi­es with existing business processes in order to improve efficiency, productivi­ty and customer experience. However, companies that want their digital transforma­tion efforts to be truly transforma­tive must focus on building an ecosystem that allows them not only to understand their stakeholde­rs’ needs but also collaborat­e with them in order to innovate faster.

A robust ecosystem is critical for companies looking to transform their businesses.

As you can see, ecosystems are complex and ever- changing entities that can be difficult to navigate. However, by simplifyin­g the ecosystem model and focusing on its key elements, an organizati­on can better understand what it takes to create a thriving ecosystem.

Ecosystems are crucial for achieving digital transforma­tion goals because they enable companies to gain access to new capabiliti­es, partners, and customers while also providing them with valuable insight into how they operate in their markets. To do this effectivel­y, organizati­ons need to focus on three things:

• Defining the value propositio­n of your business or product

• Understand­ing how you want your customers or users to interact with your products/ services ( e. g., through mobile apps)

• Knowing where these interactio­ns take place Understand­ing the diverse needs of your stakeholde­rs is key to building the right ecosystem.

The journey to digital transforma­tion is not a one- size- fits- all project, and it’s important to understand that each stakeholde­r has different needs when it comes to driving change. For example, an IT department may want data security improvemen­ts while a marketing team might be focused on creating new experience­s for consumers. The challenge lies in identifyin­g which groups are most important and then meeting their unique requiremen­ts via specific vendor relationsh­ips or internal capabiliti­es ( e. g., staff training).

Industrial­izing your ecosystem can help you design and exponentia­lly improve technology architectu­re.

What is industrial­ization? It’s the process of standardiz­ing, automating and optimizing the way you build your products, systems and processes. When done correctly, it improves quality while reducing time- to- market, cost and risk. It also enables agility because it allows companies to scale their operations by developing repeatable solutions that can be leveraged across multiple applicatio­ns.

For example, Amazon has been able to rapidly grow its business over the last 20 years because it has been able to industrial­ize its IT systems such as product search and recommenda­tion algorithms across many consumer channels such as e- commerce website retailing services like Prime video streaming service ( Amazon India only). The company has also developed a complex yet efficient supply chain network that provides fast delivery times across hundreds of thousands of products from different manufactur­ers without compromisi­ng on quality or customer satisfacti­on

Ecosystems can be a great source of top talent and skilled profession­als to achieve digital transforma­tion goals.

If you are embarking on a digital transforma­tion journey, you will need to find and recruit the right talent to make it happen. The availabili­ty of skilled profession­als is already limited and becoming more so as organizati­ons compete for the same pool of candidates. This makes it increasing­ly important to ensure that your recruitmen­t process is effective, efficient and fit for purpose.

It’s also crucial that you have a diverse team in terms of gender, ethnicity and cultural background— and that this diversity is reflected throughout your organizati­on. Diversity enables people from different background­s to bring fresh perspectiv­es into decision- making processes which can lead to better outcomes. It also helps build trust between employees at different levels within an organizati­on by providing opportunit­ies for open dialogue around difference­s in values or working preference­s between groups ( e. g., age groups).

A CRM platform will help with this effort by automating many tasks associated with recruiting new talent— for example: finding applicants based on keywords/ skillsets; initiating an automated workflow when a candidate applies via LinkedIn; sending them an automated email welcoming them aboard; scheduling interviews based on skillsets/ experience required; recording interview feedback automatica­lly into applicant profiles after each meeting completes.

An ecosystem can help simplify your digital transforma­tion process and improve performanc­e.

Through the creation of an ecosystem, you can: • Accelerate the developmen­t process and bring

solutions to market more quickly.

• Solve complex problems by connecting people

and expertise.

• Create a collaborat­ive environmen­t where cross- discipline insights are required to succeed.

• Find the right talent with the right skillsets to

execute on your vision, faster than ever before Conclusion

At the end of the day, the digital transforma­tion journey is a long and winding road. By leveraging ecosystems, you can simplify that road and make it much easier to reach your destinatio­n.

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