Cresta roadshow identifies opportunities
Cresta Marakanelo is optimistic that the company’s 2023 client engagement season will add value to the company’s operations. The company has embarked on a roadshow campaign.
“This was an insightful trip which had a shared sense of purpose, opportunities for growth, increased engagement and collaboration.
“The outcomes will add impetus to CML’s growth and operations,” said Cresta Marakanelo ( CML) Managing Director, Mokwena Morulane commenting on the annual campaign aimed at engaging with various Cresta Hotels stakeholders.
Apart from cultivating relations with various stakeholders in the company’s value chain, Morulane said the roadshow was also an opportunity to share learnings from the previous year and strategic priorities for the New Year.
“We took this as a platform to strategically position Botswana as the leading tourism destination in Africa, we networked with various stakeholders and exhibited our products and services,” said Morulane.
He said the main intention of the trip was to revive the country’s tourism industry in Botswana and position Cresta as a leading tourism and hospitality player.
“It is our responsibility to ensure that the industry is up and running at all times,” said Morulane.
In South Africa, the MD’s roadshow visited several places including Durban, Cape Town and Johannesburg.
“We found the sessions to be productive and greatly increased our alignment as partners,” said Morulane who remains upbeat.
Cresta firmly believes in the future of the hospitality and tourism sector in Botswana
and is prioritising the execution of expansion projects as a critical path to success for the year.
With eleven Cresta Hotels dotted across the country, Cresta Marakanelo has maintained its position as the hotel group with the largest footprint in Botswana. And for the first year, since the outbreak of COVID- 19 pandemic, the Group has made a profit on the 2022 financial results. According to the company’s financials P65.1 million was generated from operating activities, a significant improvement from the prior year when P19.0 million was generated.
“The improvement was due to the increase in revenues and the improvement in working capital management,” said Morulane.