‘Switch Up Virtual Concert’ Shines Sportlight
In a continued effort to support local arts disciplines across the nation in the wake of COVID-19, Orange Botswana has collaborated with Dreamers Avenue to launch The Switch Up Virtual Concert, to shine a spotlight on local musical talent.
The series of concerts, which airs on the Orange Botswana Facebook page, aims to further provide Batswana with entertainment in the comfort of their respective homes in these times of social distancing.
The Switch Up Virtual Concert kick-started on the June 27, 2020, and Batswana have since then enjoyed various artists gracing the show, with three concerts held to date featuring local performers like Scar, Dj Khenzo, Lezozo, Veezo View, Ntirelang Berman, Chef Gustos, Dj La Timmy, Amantle
Brown, Double Up, Moroka Moreri, Dj Ceedeea , Ms Lau’ra and Mophato Dance Troupe.
“As Orange Botswana, we are fully committed to uplifting the arts and entertainment industry, one of many industries which have been terribly affected by the COVID-19 pandemic.
This virtual concert series, we believe, helps keep local artists engaged and grows the local music industry further, while also helping to ensure that Batswana remain entertained and continue to StayHome to StaySafe,” said Orange Botswana CEO, Dr. Patrick Benon.
The Switch Up Virtual Concert is an hour-long show that offers live local music performance and engagement with viewers online.
The concert is powered by Orange 4G+, which was launched early this year in the Botswana market. The 4G+ network allows customers to experience
faster downloads, quicker browsing and a great streaming experience. Meanwhile, other participants said they were humbled by the opportunity to partner with Orange, but what encouraged them to partner was not simply the benefit of a cheque. “We had a specific vision
for the concert and we needed a partner that demonstrated a clear desire to support in an engaging and inclusive manner.
This, we believe, will yield a more long-term sustainable impact and thus further aid us in our mission to grow the industry de
spite the COVID-19 pandemic. We thank Orange Botswana and encourage all Batswana to come together and show their support,” it emerged. The much-anticipated fourth installment of the concert is scheduled for the December 19, 2020 and will be bigger and better.