Mmegi

FirstCred Podcast to unleash financial investment matter

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Leading Microfinan­ce banking group, FirstCred Limited is launching a weekly podcast next month that is expected to unleash financial investment matters. “The podcast will offer insights from multiple experts and share important, valuable informatio­n in each episode that helps listeners better understand their finances. We decided to take the podcast route because increasing­ly, business people are using podcasts to stay on top of trends. After all, it’s the most time-efficient way to get educated. As a financial service player FirstCred believes that financiall­y literate consumers not only manage money with more confidence but also have a better chance of handling the inevitable ups and downs of their financial lives by understand­ing how to prevent and manage issues as they arise,” said FirstCred Chief Operations Officer, Ambrose Batswalela­ng.

The FirstCred podcast as it will be known will touch on various issues such as Saving Money,

Budgeting and Smart Spending, Managing Debt and Utilising Credit. This move makes FirstCred Limited to be one of the first financial services providers in the country to have such a platform for the public. According to a Statista survey, almost 75% of podcast listeners want to learn new things. Therefore, podcasting is a great way to reach a busy audience who’s looking for informatio­n to keep all of them entertaine­d.

“This is a podcast for everyone interested in financial investment matters. It’s not only directed to the FirstCred Limited clients, but the general public so they get to learn more about financial investment issues as they play a major role in their lives and the country’s economy. We hope that this will be an effective tool that can strengthen an individual’s financial literacy especially the youth,” concluded the FirstCred Chief Operations Officer.

The BSE listed microfinan­ce banking group has previously done similar initiative­s that aim to educate the general public on financial related matters. These initiative­s have also been taken to tertiary institutio­ns to equip the youth with financial knowledge.

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