The Midweek Sun

SasaKay Designs growing in leaps and bounds

BY KABELO GADISE

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Young luscious Mosah Kebofe’s passion for fashion and design has fueled the growth of recently emerged fashion brand SasaKay Designs, which has made quite a bit of appealing clothing that align with the fashion taste of many fashion icons.

Currently pursuing her Bachelors in Archives and Records Management at IDM Kebofe is also working tirelessly to grow her passion as a fashion designer and Entreprene­ur. She setup the ground work of SasaKay Designs when she found her way into the fashion world in 2019, her story has always been unique as she started without any formal design training. “It was a natural talent and had to nurture it,” she said in an interview this week. “SasaKay designs is a brand that’s is all about empowering women through dressing them, in fashionabl­e colors, styles and patterns.Woman who wear my designs make statements without talking and I allow them to chose clothes that reflects their personalit­y and unleashing the uniqueness in them. I believe that a password to elegance is the outfit you put on.” Consequent­ly the 22 year old from Kanye says she has gained a lot of support since the inception of the brand.” Since I started my journey in the fashion industry I have been getting alot of support and positive response from both my followers and customers.I believe i make the best out of my work to get the amount of feedback and support,” she told Vibe. So eager to succeed and give her dreams a push Kebofe would not let anything stunt her growth.” Before anything I want to go for formal education in Fashion so i can equip myself with theoretica­l knowledge on the industry and some level of practical knowledge.”

“Fashion is interwoven into our daily lives so I believe it’s very imperative for me to develop a solid foundation and learn new skills and qualities during my career if i want to keep up with the pace of change in the industry.”

She further added that her supporters and family motivates her to be fiercely competitiv­e in the pursuit of growth and work to the best of her abilities, “the massive support from my friends,family and most importantl­y Batswana have been keeping me going. My vision is to grow my brand into one of the biggest and best fashion brand in Botswana.”

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