Wavelength plans to market Botswana
Wavelines Marketing Services, an outsourced sales and Marketing firm is aimed at advancing the marketing process in Botswana through their exceptional services.
They are dedicated to helping companies grow professionally, gain persistent market outreach as well as strategic territory management. Owner of the company, Gilbert Seagile of Gilbert Promotions, tells Sun Business that their services, include; sales outsourcing services, outsourced marketing, direct sales recruiting and placement, sales training and consulting services, multilevel marketing. He adds that this is the first company in the country to offer such services. “We are the first company in Botswana to offer multi-level marketing, in which we build a network of distributors that sell and introduce unique products to the market,” he says.
Their vision is to provide a quality client-centric service that exceed expectations of their customers at all times. He is of the view that it is not easy to introduce new products into the market, hence they chose to be the ones to lead introducing new and unique services to the market. They do this through market research and training market people to ensure that they have professional sales people. He is glad that so far they are doing fine, as companies are interested in what they are doing.
Seagile says that the idea has always been on shelves, but they saw its relevance during the period of the Covid-19 pandemic, as it is about diversified market. Therefore, they only started to operate recently, and he says the positive feedback encourages them. “We are introducing a lot of new unique market in the market, which is our major portfolio,” he says. So far, they have Alpha Direct and Metseng as their clients. Wavelines is confident that as they provide exceptional service to their clients by pursuing innovative strategies and advanced technology, to build longterm intrinsic relationships with their clients, they also create employment.
They provide customized marketing services to the business to business (B2B) and business to consumer (B2C) environments, direct sales recruiting and placement. “We bring meaning to the concept of sales staffing and high frequency placements. We find the best solutions for our client organizations fast,” he clarified. Seagile reiterates that they offer sales training and consulting services because they believe in professionalism, something that is mainly required in the 21st century and the marketing platform. “We are sales people first, and trainers second. This means our training and coaching programmes are based on proven techniques, and empowering a team with key sales skills necessary to accelerate growth,” he said.