BIC adopts digital transformation
Botswana Insurance Company (BIC) has considered a shift from legacy-focused to an innovation focused company.
The company’s Executive Head of Sales and Marketing, William Surmon said modern customers are putting immense pressure on the more conventional insurance companies.
“If organizations fail to adopt digital transformation initiatives, their futures will be rather bleak. The consumers they once had and thrived through have changed, so must they,” said Surmon.
Surmon’s sentiments come after the BIC recently launched Nkamo and A re Bue virtual offices.
Nkamo is a virtual platform that allows consumers to request for quotes, submit KYC documents, apply for policies, make claim follow-ups, check claim status and rate the service while ‘A re Bue’ platform is a system that permits users to provide feedback on services rendered through simply scanning a provided QR code.
Surmon further highlighted that the direction the insurance industry is heading has truly been hastened by the pandemic and the pressure from mounting consumer needs.
“The only way organisations will stay afloat is when they become intentional about investing in their digital platforms and enhancing their digital presence.
This decision and how thoroughly it is implemented, will either mold or break the insurance industry,” said Surmon.
Surmon further said BIC has realized that digital transformation has the potential to speed up the marketing of products and service; drastically reducing marketing costs through digital marketing.
“This has led to lower service costs for consumers and it has unlocked formerly inaccessible markets,” said Surmon.