“Change At The Till” Campaign Set To Save Batswana Money, whilst Saving The Environment

“Change At The Till” is a Change Campaign powered by Meeticks Africa and the community at large. The campaign seeks to:

● drive awareness around the harm of plastic bag usage in our environment;

● shift consumers cultures and behavior regarding plastic-usage; and

● save consumers “change” (money) while making change (impact)!

Single-use plastic shopping bags (plastiki) are problematic in that they are hardly ever re-used or recycled, nor are they properly disposed of by consumers. This plastic waste eventually fills up our landfills, while a lot of it ends up on the streets and in the wilderness, endangering wildlife and domestic animals.

Furthermore, it ends up in our waterways, polluting streams, rivers and eventually finds its way into the ocean. It is also unpleasant to the eye when littered, especially for our country that is reliant on a pristine environment for increased and continued tourism.

“Change at the Till” educates, engages and enables transformation through social-media platforms, with the help of social media influencers, and through the Meeticks Change Chatbot – an auto-responding WhatsApp number (+267 7538 9804) that gives quick lessons, quizzes and challenges and offers incentives and rewards to participants.

These interactions will highlight the actual expense of plastic shopping bags over time, and help show consumers the ways in which a reusable shopping bag helps save them money as well as the environment, encouraging literal “change” at the till.

The first phase of the Campaign is currently running, and will continue throughout the peak shopping season leading to Christmas.