The Monitor (Botswana)

The Ultimate African Attire on Fleek returns ‘home’

- Nnasaretha Kgamanyane

In an attempt to liven things up, Colourful People Entertainm­ent, the brand behind The annual African Attire on Fleek has decided to rename this year’s Gabs edition as The Ultimate African Attire on Fleek and set it to its original venue, Bojanala Waterfront, on March 9.

The changes coincide with the event’s fifth anniversar­y celebratio­ns. One of the event’s coordinato­rs, David Letshwiti told Showtime that they believe this year’s edition will be one of the historic events they have ever hosted. He promised ‘Fleekers’ the best experience of all time adding that the cherry on top is that this year’s event will be hosted at Bojanala Waterfront where they started The African Attire on Fleek concept.

“Even though we changed venues for the previous editions, we decided to take this anniversar­y to its original home and it will give our revellers a great ambience. As the event kept growing, we introduced the Golden Circle, which is focused on bringing different themes of the different cultural wear we find in Botswana and other parts of Africa. This year’s theme will be Sebirwa, Sepedi or Seswati for the golden circle,” he said.

Letshwiti further explained that the reason behind this year’s theme is to appreciate other cultural attires. He also said this would give the youth the moment to appreciate traditiona­l wear as something that one could pride themselves with. African attire has been sweeping the fashion business in recent years since the start of cultural events like this one because of the exquisite fusion of traditiona­l and contempora­ry styles, which made the entire concept endearing.

There are many varied styles of dress and the type of cloth plays an integral role in fashioning the garment. The fabric often reflects society in general as well as the status of individual­s or groups within that community. In some instances, traditiona­l robes have been replaced or influenced by foreign cultures, like colonial impact or western popular dress code.

The evolution of dress in Africa is very difficult to trace due to the lack of written word and actual historical evidence. Much is pieced together from various sources like traditiona­l robes being handed down to present-day tribal members, word of mouth (oral history), theatre (masquerade­s) and art and artifacts, which show sculptural representa­tions of dress.

“When promoting different African traditiona­l fashion wear, our event also educates people about cultures within our country.

Indeed The African Attire on Fleek promotes cultural exchange. As usual, we bring nothing but the best line-up. This year, our internatio­nal performers include Johnny Mokhali, Platform 1, Mthunzi and Lwah Ndlunkulu. Our local artists who will be performing at the event are Dr Vom, Kabelo Tiro, Ketz Johnson, Juu, Thato Tladi while the DJ’s includes The Jazz Man, 4DD, Lexx, Melcado, Frostbite and DJ Zoski,” he ended.

Tickets are available online and the Webtickets Super Spars.

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