FIZZING TO THE TOP

APPOINTED to the plum but demanding position of Coca-cola Beverages Botswana (CCBB) General Manager in January, David Chait is a man on a mission.

The South African is determined to ensure the company’s products remain the soft-drink of choice for locals.

With over 15 years experience at Coca-cola Beverages Africa (CCBA) Group, Chait certainly has the credentials to keep Coke at the top.

An accountant by profession, the father-of-two joined CBBA’S South African enterprise in 2004, starting off in the finance department.

Through hard work, determination and ability, Chait has risen through the ranks and is now perched at the top of operations in Botswana. The Voice’s KABELO ADAMSON caught up with the inspiring businessman to talk all things coke.

Coca-cola is one the biggest brands in the world. However, in recent years, the local market has seen the emergence of considerably cheaper in-house brands. How has CCBB positioned itself to respond to this development?

We are very fortunate because we are - and believe that we are - loved by Batswana. Brand Coke is a loved brand in the country and we have got products which we are very proud of. As long as we make them available and have them within an arm’s reach, and cold, we believe we are in a good space. But yes, we appreciate the presence of those inhouse brands and understand they play for price but, for us, we have very high standards in terms of quality and would never sacrifice that for price.