The Phnom Penh Post

Tech supplier charts path with GPS

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The business started with an initial investment of about $20,000 and operated out of a small flat house. At first it was a bit difficult to build trust with our clients as we were newcomers and consumers had limited knowledge of technology, especially GPS. However, because of my passion and confidence about the high-quality imported GPS products we provided I slowly built up my market. I started with just a few staff and have since upgraded to a big space and more than 15 staff, all qualified and with tech experience.

The quality GPS products that we sell monitor the security of motor vehicles including cars, container trucks and trucks that haul fuel. We also have different price options for our products, maintenanc­e services and data storage options for tracking movements. Our clients can check online to track the vehicles and save the history of their locations and movements.

The technology we sell is compatible with both Android and iOS systems, and can be accessed by computer as well. As long as our clients have access to the internet, they can check the locations of their vehicles through our licensed partnershi­p with Google maps.

Most of our clients are looking to be able to trust that they are not at risk of being cheated or stolen from, especially when tracking fuel shipments. The GPS tracking helps them to manage and control many things including speed, alerts of location, real-time movements and start-andstop engine reports.

Because we have a licence to operate from Google, the map that clients use is generally continuous­ly being updated by the company to show the clearest and most accurate points. Google handles all the satellite mapping technology.

Our main target customers are businesses and organisati­ons that have a fleet of vehicles. Despite Ocean’s modest beginning, the company has establishe­d itself as a credible partner for customers from various walks of life. We have both individual and corporate clients such as Lucky Group, DKSH and Royal Group, as well as local and internatio­nal organisati­ons such as the Asia Foundation, Oxfam, UNDP and various embassies. Recently, we establishe­d a business partnershi­p with a company in Belarus.

There are no government regulation­s or restrictio­ns on the use of GPS systems, but we want to cooperate with the government in order to control the security and speed of driving, especially a collaborat­ion with the Ministry of Transporta­tion. It could be very beneficial to society to use GPS technology to control the speed of trucks and vehicles in order to prevent road accidents. This interview has been edited for length and clarity.

 ?? PHA LINA ?? Koung Soritha, CEO of Ocean Technology, at her office in Phnom Penh last week.
PHA LINA Koung Soritha, CEO of Ocean Technology, at her office in Phnom Penh last week.

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