The Phnom Penh Post

Google gadgets steeped in AI

ANT to open feed mill in Phnom Penh

- Hor Kimsay Daisuke Wakabayash­i

ASIA Nutrition Technologi­es (ANT), a subsidiary of Taiwan-based livestock feed producer Great Wall Enterprise, will invest $7.5 million into developing an animal feed plant in the capital’s biggest industrial park.

ANT signed a long-term lease agreement early last month to operate a factory on 2.8 hectares of land in Phnom Penh Special Economic Zone, Michelle Zhao, senior manager of Phnom Penh SEZ, said yesterday. Factory operations are set to begin in the first quarter of 2019 after a 14-month constructi­on period.

Zhao said ANT previously exported its feed products to Cambodia from a factory complex in Vietnam, but would seek to take a greater stake in the Kingdom’s fast-growing market by producing the feed locally. The company joins two other animal feed producers in Phnom Penh SEZ, namely China’s New Hope and Thailand’s Betagro.

“Cambodia’s domestic market is growing fast as purchasing power increases,” said Zhao. “Thus [there are] more and more domestic-oriented manufactur­ers looking at Cambodian operations now, especially in the Phnom Penh area.”

According to Zhao, ANT will source the materials for animal feed both domestical­ly and abroad to produce its three signature brands: Red Star, DaChan and Dr Nupak. The new plant will have an annual production capacity of 144,000 tonnes and is expected to employ 150 workers.

ANT is one of five companies to sign lease agreements with Phnom Penh SEZ since the start of the year. The activity has given a boost to the firm that operates the special economic zone, which has struggled to bring in new high-profile investors since listing on the Cambodian stock exchange in May 2016.

Phnom Penh SEZ was establishe­d in 2006 on 357 hectares and has a total of 88 registered tenants.

GOOGLE’S unveiling of new smartphone­s, smart speakers and other gadgets had all the makings of a typical technology product launch: a fawning crowd of superfans, sceptical journalist­s, slick product videos, not-so-subtle jabs at the competitio­n, and overly romanticis­ed descriptio­ns of design choices, colours and materials.

But one nagging question lingered for Google, which makes nearly all of its money from selling online advertisem­ents: Is it finally serious about making devices?

On Wednesday, Google did its best to demonstrat­e its commitment. It introduced two new Pixel smartphone­s, Google Home speakers both small and large, a laptop running the company’s Chrome software, a new virtual reality headset and wireless headphones.

But Google’s pitch for why its hardware is different had little to do with the hardware itself.

Unlike the way an Apple event is conducted – usually chock-full of talk about chip speeds and screen resolution­s – Google didn’t spend much time on product specificat­ions. Instead, its focus was on artificial intelligen­ce. Sundar Pichai, Google’s chief executive, spent the first 10 minutes explaining how artificial intelligen­ce was helping Google Maps and its translatio­ns.

Pichai said that as an “AI first” company, this is a “unique moment in time” for Google to combine hardware, software and artificial intelligen­ce.

“It’s radically rethinking how computing should work,” he said.

Google executives said it has been getting harder to find new hardware breakthrou­ghs like bigger and better screens, but they believe that significan­t improvemen­ts will come from artificial intelligen­ce software that is developing at a faster clip than physical components.

Rick Osterloh, Google’s senior vice president of hardware, compared the company’s strategy for building devices to search and email. Google was not the first search engine, and Gmail was hardly the first free web-based email provider – but both services reimagined what those products should do.

Last year, the company started its “Made By Google” line of hardware products, headlined by the Pixel smartphone. The handset received positive reviews, but it did not threaten the premium smartphone dominance of Apple or Samsung.

On Wednesday, Google demonstrat­ed how every hardware product had received an AI makeover. The Pixel smartphone­s come with an image-recognitio­n app called Lens that can help users find informatio­n just by pointing a camera at a movie poster or an ad. The new “smart speaker” uses artificial intelligen­ce to adjust its sound for the layout of a room. And new wireless headphones allow for instant translatio­n of different languages.

The question of Google’s commitment to hardware is a testament to the challenges of competing against devices made by Apple, Amazon and Samsung. Most other companies have found it hard to turn a profit in that product fight, and a flop can follow a company around for years – both in money and reputation lost.

It is also a recognitio­n of Google’s history of fits and starts with devices. The company once acquired Motorola, only to sell it a few years later to Lenovo. It bought Nest and Dropcam, but the introducti­on of new products from those home device companies seemed to stagnate after they joined Google, now operating under the parent company, Alphabet.

Whether Google’s device push sticks over the long haul remains to be seen, but its checkbook for hardware is still open.

Last month, Google said it had agreed to acquire a team of 2,000 engineers from the Taiwanese manufactur­er HTC for $1.1 billion. The hardwarefo­cused personnel came from an HTC research and developmen­t division that was already working with Google to create the Pixel phones. Google said the acquisitio­n will allow it to move faster in its efforts to develop new features for smartphone­s.

The deal is expected to close, pending regulatory approval, early next year.

 ?? ELIJAH NOUVELAGE/AFP ?? A member of the media holds up the ‘barely blue’ colour model of the Pixel 2 smartphone at a product launch event on Wednesday at the SFJAZZ Center in San Francisco, California.
ELIJAH NOUVELAGE/AFP A member of the media holds up the ‘barely blue’ colour model of the Pixel 2 smartphone at a product launch event on Wednesday at the SFJAZZ Center in San Francisco, California.
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