The Phnom Penh Post

A rap legend finally gets some love

- Chris Richards

AFTER spending the first half of his workday pretending to be an undercover agent on the hit CBS procedural NCIS: Los Angeles, LL Cool J is relaxing in his trailer at Paramount Studios, answering questions about what’s real.

That radio he couldn’t live without? Real. His need for love? Still real. Lisa, Angela, Pamela, Renee? Real, real, real and real – if he closes his eyes, he can see their faces. And yes, back in 1990, when his critics were encouragin­g the 22-year-old rap pioneer to consider an early retirement, Grandma Cool J really truly did urge young LL to knock those fools unconsciou­s.

But as a rapper, what interests LL most is the unreal. He thinks of rapping as an imaginativ­e opportunit­y – flexing your make-believe muscles allows you to learn the breadth of your humanity. Imaginatio­n is what allowed LL to channel his libido into an ode to breakfast on Milky Cereal. It allowed him to rhyme “cornea” with “hornier” in the first verse of Back Seat. It’s how he came up with a mysterious sex metaphor and then named the entire song after it: Pink Cookies in a Plastic Bag Getting Crushed by Buildings.

“Music is about the feel, and I always went for the feel-good,” the 49-year-old says on the Paramount lot. “That’s a very odd choice in hip-hop.”

Very true. But isn’t every choice odd when you’re the first person tasked with making it? Rap music’s first big solo star, LL got his start as a teenage brag machine and was quickly sent to the front lines of pop’s vanguard, where he continued to pull rhymes out of thin air. On Sunday, he’ll be the first rapper to receive the Kennedy Center Honors, and he’ll be recognised not just for the magnetism of his songbook but for helping code the DNA of rap itself.

It’s easy to imagine umpteen dozen rappers paying homage to LL Cool J (pictured, the Washington Post). You can hear his playfulnes­s through the entirety of Missy Elliott’s discograph­y. Nearly every verse that ever leaked from Pharrell Williams Williams’s s mouth can be traced back to 1990’s smirking mirking Mr Good Bar. Rap duo o Run the Jewels took their name ame from a random scrap of f interstiti­al blab on LL’s Cheesy eesy Rat Blues. And ever since nce Kanye West and Drake began steering the genre into nto a new century, they’ve been bending it back towards the zone of vulnerabil­ity where e LL proudly stood.

LL has s preferred rapping to women instead of just rapping about out them – but he’s never ver thought of this approach as marketing keting savvy or a tacit gesture of inclusion (even though hough it’s been applauded pplauded as both). th). He says I Need Love obeyed teenage logic, plain ain and simple: “Who goes to o school and only y talks to the guys?” s?”

School. ol. Right. Let’s not forget get that LL Cool J started rapping at block parties when he was 13, and that he dropped his first single at 16, and that he had a debut album out at 17, and that it went gold when he was 18. He was busy stomping around the edge of a totally new art form. And he was just a kid.

“I never really felt like a kid, though,” he says. “I remember my 8th birthday, just walking down the street, feeling completely present. By the time I was 17, I had bought my mother a house. That’s bizarre, looking back on it.”

He was born James Todd Smith on January 14, 1968, and was raised in a chaotic household in Queens. He was only 4 w h e n his father shot his mother during an altercatio­n – his mom survived and recovered; his dad fled to California – and in the years that followed, his mother’s new boyfriend abused him.

As he entered adolescenc­e, listening to the big talk of the Sugarhill Gang, the Treacherou­s Three, Grandmaste­r Flash and the Funky Four Plus One helped him feel a few inches taller. “Rap music definitely made me feel more empowered,” he says.

At 13, he began performing at parties and church basements as LL Cool J – a beautifu beautiful little poem in and of itself, short for “Ladies Love Cool Ja James.” At 16, he sent a demo ta tape to Rubin, who was prepari preparing to launch Def Jam Recor Recordings. But it was actually Ad-Rock Ad-Ro of the Beastie Boys who fi fished LL’s cassette out of R Rubin’s mess and slid it into the d deck. Before long, LL Cool J was on his w way to becoming a new kind of pop icon. “Walking down the street to the hardcore beat/ While my JVC vibrates the concrete concrete,” he rapped on I Can’t Live Without My Radio, declard ing his existence to the universe.

But the tumultu tuous world of rap moved m almost as a fast back then th as it does today, and after just a few years in the limelight, LL had fallen behind the times. So he paired up with producer Marley Marl and in the summer of 1990 dropped Mama Said Knock You Out, a tenacious, career-defining album whose title track provided one of rap’s best-known rallying cries: “Don’t call it a comeback/I been here for years.”

Even better, LL’s new and improved toughness didn’t cancel out his sensitivit­y – especially not during Around the Way Girl, an effervesce­nt paean to black womanhood that ends with LL blowing smooches to Lisa, Angela, Pamela and Renee. “It’s one of the albums that helped shape the direction of where rap and everything was going at that time,” Marl told Vanity Fair in 2015.

LL remembers those highly collaborat­ive hours spent in Marl’s studio recording Mama Said Knock You Out, feeling as if he was at his creative peak. “The incense was burning, and the vibe was amazing,” he says. “We’d make runs to 7-Eleven to get snacks and listen to the music in the car. Everything about it was just fun.”

After that, he stretched out. In 1995, he took a starring role on an NBC sitcom, In the House. In 1999, he smuggled the slogan for FUBU, a line of hip-hop apparel that had hired him as a spokesman, into a verse he rapped in a Gap commercial. In the early 2000s, he made some astonishin­gly sleek music with Timbaland and the Neptunes. And right now, NCIS: Los Angeles is coasting through its ninth season on the air.

Whenever LL sits down to work out a rhyme, the only person he’s ever trying to impress is himself.“The first thing I need to feel is amused,” he says. “Once I’m amused, I don’t really care if you think it’s technicall­y sound, or how my paragraph laid, or if I had good internal rhyme, or if my punchlines were tight. I’m weird like that.”

Now he’s talking about craft, addressing his phantom detractors: “I don’t know if people understand how much intellectu­al prowess it takes to write something that’s simple. Let me give you an example. Tolstoy is far more complex than the Lord’s Prayer. But which one was harder to write? In rap, there’s this tendency to worship complexity, and that’s a rule I’ve always bucked.”

Last time fans thought he looked foolish was during the fallout from Accidental Racist, a 2013 duet with country singer Brad Paisley about a white Starbucks customer and a black barista who try to solve America’s most unsolvable problem. LL was excoriated for equating the Confederat­e flag with a dorag, among other things, but he stands firmly by his lyrics.

“It was an idealistic hypothesis about where we could be [as a nation] and where we could go if we found a little more empathy and a little more forgivenes­s,” he says.

And in this moment, grownup LL Cool J seems every bit as confident, sincere, big-hearted and audacious as that kid from Queens in the red Kangol. He still believes in the power of imaginatio­n to change reality, for one reason: It changed his.

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