The Phnom Penh Post

Robots star at CES Asia tech show

- Jirapan Boonnoon

MORE than 40,000 technology enthusiast­s are expected to pass through the doors of the CES Asia 2018 exhibition by the time the showcase of consumer technology wraps up in Shanghai on Friday.

Exhibitors at the event, which started on Wednesday, are highlighti­ng five technology trends that they say will serve the needs of people in the digital era.

Gary Shapiro, president and CEO of Consumer Technology Associatio­n (CTA), said that CES Asia is the premier event for the consumer tech industry in Asia and is driving the expansion of technology into new areas.

He said this expansion spans 20 products categories, featuring innovation that will improve people’s lives around the world.

The event also comes with 500 local and internatio­nal companies in the areas of 5G, artificial intelligen­ce (AI), robotics, augmented and virtual reality, audio and video, connectivi­ty, digital health, vehicle tech and cutting-edge startups.

He said GfK China reported that the Chinese technology consumer goods market in 2018 is expected to reach US$343.6 billion and add growth of 6 percent in 2019.

Steve Koenig, vice president, research at CTA, said that the five key technology trends with global impact at CES Asia 2018 are 5G, AI, vehicle tech and smart cities, AR/VR, and robotics.

In telecommun­ications, 5G will create an advantage over 4G such as it will provide data traffic at much faster speeds in 2021. Meanwhile, 4G provides data traffic at 7.2 exabytes (7.2 quintillio­n bytes) per month. The 5G network will also provide connection­s with higher speed, greater capacity and lower latency. The event also provides a showcase of wireless VR, smart cities and self-driving cars.

Koenig believes that 5G will be ready for commercial launch in South Korea, Japan, China and the US in 2020. China’s biggest mobile operator, China Mobile, plans to roll out 10,000 5G base stations by 2020.

With AI technology, it will a generate social impact. Experts say it will per- sonalise the purchase journey, including automated factories using robots, bricks and mortar stores that utilise the Internet of things (IoT) for payment, eliminatin­g the need for people to wait in lines.

Optimised inventory management will make use of image recognitio­n and the data collection of internet and instore traffic to optimise marketing and customer targeting.

Companies can track purchasing habits through machine learning to map the customers’ journeys.

The AI technology also comes with smart speaker devices such as Tencent’s TingTing, Alibaba’s Tmall Genie and JD.com’s DingDing gadget. Smart speakers have high growth potential in the Chinese market.

Koenig said in robotics, this technology will blend in with daily life such as with service and health care robots. At CES Asia there are various robots shown, such as a lawn-mowing robot, LG CLOi and Sony Aibo.

 ?? THE NATION ?? A robot is displayed at CES Asia 2018 in Shanghai.
THE NATION A robot is displayed at CES Asia 2018 in Shanghai.

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