Ro­bots star at CES Asia tech show

The Phnom Penh Post - - BUSINESS - Ji­ra­pan Boon­noon

MORE than 40,000 tech­nol­ogy en­thu­si­asts are ex­pected to pass through the doors of the CES Asia 2018 ex­hi­bi­tion by the time the show­case of con­sumer tech­nol­ogy wraps up in Shang­hai on Friday.

Ex­hibitors at the event, which started on Wednesday, are high­light­ing five tech­nol­ogy trends that they say will serve the needs of peo­ple in the dig­i­tal era.

Gary Shapiro, pres­i­dent and CEO of Con­sumer Tech­nol­ogy As­so­ci­a­tion (CTA), said that CES Asia is the premier event for the con­sumer tech in­dus­try in Asia and is driv­ing the ex­pan­sion of tech­nol­ogy into new ar­eas.

He said this ex­pan­sion spans 20 prod­ucts cat­e­gories, fea­tur­ing in­no­va­tion that will im­prove peo­ple’s lives around the world.

The event also comes with 500 lo­cal and in­ter­na­tional com­pa­nies in the ar­eas of 5G, ar­ti­fi­cial in­tel­li­gence (AI), ro­bot­ics, aug­mented and vir­tual real­ity, au­dio and video, con­nec­tiv­ity, dig­i­tal health, ve­hi­cle tech and cut­ting-edge star­tups.

He said GfK China re­ported that the Chi­nese tech­nol­ogy con­sumer goods mar­ket in 2018 is ex­pected to reach US$343.6 bil­lion and add growth of 6 per­cent in 2019.

Steve Koenig, vice pres­i­dent, re­search at CTA, said that the five key tech­nol­ogy trends with global im­pact at CES Asia 2018 are 5G, AI, ve­hi­cle tech and smart cities, AR/VR, and ro­bot­ics.

In telecom­mu­ni­ca­tions, 5G will cre­ate an ad­van­tage over 4G such as it will pro­vide data traf­fic at much faster speeds in 2021. Mean­while, 4G pro­vides data traf­fic at 7.2 ex­abytes (7.2 quin­til­lion bytes) per month. The 5G net­work will also pro­vide con­nec­tions with higher speed, greater ca­pac­ity and lower la­tency. The event also pro­vides a show­case of wire­less VR, smart cities and self-driv­ing cars.

Koenig be­lieves that 5G will be ready for com­mer­cial launch in South Korea, Ja­pan, China and the US in 2020. China’s big­gest mo­bile op­er­a­tor, China Mo­bile, plans to roll out 10,000 5G base sta­tions by 2020.

With AI tech­nol­ogy, it will a gen­er­ate so­cial im­pact. Ex­perts say it will per- son­alise the pur­chase jour­ney, in­clud­ing au­to­mated fac­to­ries us­ing ro­bots, bricks and mor­tar stores that utilise the In­ter­net of things (IoT) for pay­ment, elim­i­nat­ing the need for peo­ple to wait in lines.

Op­ti­mised in­ven­tory man­age­ment will make use of im­age recog­ni­tion and the data col­lec­tion of in­ter­net and in­store traf­fic to op­ti­mise mar­ket­ing and cus­tomer tar­get­ing.

Com­pa­nies can track pur­chas­ing habits through ma­chine learn­ing to map the cus­tomers’ jour­neys.

The AI tech­nol­ogy also comes with smart speaker devices such as Ten­cent’s TingTing, Alibaba’s Tmall Ge­nie and JD.com’s DingDing gad­get. Smart speak­ers have high growth po­ten­tial in the Chi­nese mar­ket.

Koenig said in ro­bot­ics, this tech­nol­ogy will blend in with daily life such as with ser­vice and health care ro­bots. At CES Asia there are var­i­ous ro­bots shown, such as a lawn-mow­ing ro­bot, LG CLOi and Sony Aibo.

THE NA­TION

A ro­bot is dis­played at CES Asia 2018 in Shang­hai.

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