The Phnom Penh Post

Tame Wild West of online transactio­ns

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THE new business frontier overtaking the world is going to have to be riskfree.

All local and global statistics are pointing towards a big leap in online spending. Reports have also said banks and other financial institutio­ns are working overtime to make transactio­ns that take place on the Internet more and more secure. The bad news is that criminals must be working hard as well on getting a piece of the booming business. It’s a new battlefiel­d where anyone can outwit anyone, regardless of manpower, equipment and penalties.

The younger generation is using credit cards or phone applicatio­ns regularly for online purchases. Even the older generation is finding it harder to avoid technologi­cal transactio­ns, tempted by the goods they see on Web pages or the ability to transfer money to and from their accounts at the click of a button. But this increasing­ly sophistica­ted world is a boon for those seeking to make a buck by malicious means. Unlike their shotgun-toting counterpar­ts, online thieves can switch massive amounts of money from one account to another in the blink of an eye without risking police bullets.

Four years ago, total global e-commerce sales were valued at $1.3 trillion. This year could easily see that figure doubled. Although this is still small compared to traditiona­l sales volumes, the trend is undisputed and seemingly irreversib­le. The world is heading towards a revolution in the way we buy goods and services, with credit cards and other forms of online payment playing an increasing­ly significan­t role.

The positives include small-time players’ better chances of establishi­ng their businesses regardless of that traditiona­lly important – and very expensive – factor: Location. The negatives, of course, have fraud at the top of the list.

One of the most popular anti-fraud measures is the phone alert about your credit card being used. This can easily be upgraded to an all-purchase alert system covering all kinds and sizes of transactio­ns.

A totally safe use of credit cards could change the world’s business. It’s important that this new world be riskfree, or as close as possible to it, when it comes to online transactio­ns. It’s largely up to the bankers and state authoritie­s to reinforce protection and educate consumers. The consumers can help by simply being more understand­ing when tough, regulatory measures are introduced.

The new environmen­t will have profound impact on highly sensitive matters like privacy and business and political ethics. Likely among the last people to adapt will be the owners of mom and pop stores who might not quite know how to handle the new trend or simply not care that much. State policies regarding the change must have these people in mind as well.

Guarding against fraud is difficult technicall­y, but a moral dilemma looms where those unable or slow to adapt are concerned. Measures must be swift, efficient and considerat­e. It’s a tough ask, but we are at a point where we need those measures, since biding time could prove very costly.

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