The Phnom Penh Post

Cambodia, France set to boost number of tourists

- Hin Pisei

CA MBODIA and France anticipate a grow th in the number of tourists t ravelling between t he countries after a delegation from French travel agency Atout France v isited the Kingdom on Tuesday and Wednesday, Cambodia Associatio­n of Travel Agents president Chhay Sivlin told The Post.

Atout France, a government institutio­n which works in partnershi­p with public and private organisati­ons i n France to promote the countr y as a tourism destinatio­n, paid its first-ever v isit to Cambodia t his week.

Sivlin told The Post on Wednesday t hat Atout France’s v isit was ver y important for tourism

developmen­t in Cambodia as it presents an opportunit y for t he Kingdom to be widely promoted as a holiday destinatio­n in France.

She added that present in the delegation were representa­tives from major companies such as Air France, Club Med SAS and CroisiEuro­pe.

“We hope t hat the number of tourists will increase f urt her. French tourists have long been regarded as a group t hat likes to travel to Cambodia and spend a lot of money. They are ver y interested in temples, culture and Cambodian t radit ion,” Sivlin said.

Cambodians in France

She continued that the number of Cambodians t ravelling to France for pleasure has increased steadily due to Paris being a cit y with many sightseein­g and shopping destinatio­ns.

Cambodia also asked Air France to assess t he possibilit y of reinstatin­g direct flights to the Kingdom, which the company suspended six years ago, according to Sivlin.

1.8 million foreign tourists

According to a Ministr y of Tourism report, during the first quarter of this year Cambodia received over 1.8 million foreign tourists, up 9.7 per cent from the same period last year. Of these, French tourists numbered 59,401, up five per cent compared to the same period last year.

Ministr y of Tourism spokesman Chuk Chumno echoed Sivlin’s comments that Atout France’s v isit will prove beneficial for Cambodia’s tourism sector.

“Atout France will contribute to strengthen­ing the tourism sector in Cambodia. Atout France not only helps promote Cambodia’s tourism sector in France, but it a lso helps boost t he qualit y of ser v ices in Cambodia,” he said.

Despite a decreasing number of French-language guides i n Cambodia, Chumno says the ministr y continuous­ly trains people as tour guides in foreign languages, so t he Kingdom will not face any issues catering to French tourists in t he f uture.

Fra nce is t he main tourism dest inat ion in Europe for Cambodia ns, wit h t he number of v isa applicat ions increasing 25 per cent t his yea r compared to t he sa me per iod last yea r, according to a press release f rom t he French Embassy.

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