The Phnom Penh Post

‘Nom Banh Chok Siem Reap’ set for trademark by ministry

- Chea Sokny

THE Ministry of Commerce plans to register the collective trademark “Nom Banh Chok Siem Reap”, which is a unique type of noodle that is characteri­stic of a commune just northeast of Siem Reap town.

The collective trademark is intended to offer protection­s for the local product and facilitate its promotion to domestic and overseas markets, and Siem Reap Provincial Administra­tion researcher­s also plan to compile traditiona­l recipes from the community for the noodle as part of this process.

The province’s informatio­n department said that Nom Banh Chok Siem Reap from Banteay Srei district’s Preah Dak commune should be available on the internatio­nal market after the registrati­on of the collective trademark in the near future.

The commerce ministry plans to officially launch trademarks or geographic­al indication­s (GI) for a host of products on April 26, including: “Kampot-Kep Salt”, “Kampot-Kep Fish Sauce”, “Takeo Crayfish”, “Ambok Kampong Thom” (a flattened rice preparatio­n), “Koh Pi Pomelos” and “Battambang Wax Coconuts” (or “Doung Khtis Battambang”).

The April 26 launch date was chosen to coincide with World Intellectu­al Property Day and the event will be held at Phnom

Penh Hotel. Cambodia is a member of the World Intellectu­al Property Organizati­on (WIPO).

Ho Sivyong, director-general of trade support services at the commerce ministry, said the ministry has been speeding up the registrati­on of GIs and collective trademarks to enhance the competitiv­eness of unique Cambodian specialty products in internatio­nal markets.

Sivyong stated that the Siem Reap provincial administra­tion conducted a preliminar­y study and assessment of the feasibilit­y for registerin­g and determined that it was a viable option. The plan is for the locally-made product to be standardis­ed for export to foreign markets.

Sivyong added that this trademark will play a role in generating additional sources of income for the community and it will further promote Cambodia’s

traditiona­l culture.

Hun Sambath, deputy governor of Banteay Srei district, said that he was very pleased that the commerce ministry had undertaken this effort and planned to register it and help its introducti­on to the internatio­nal market.

“We are really applauding the commerce ministry for the assistance it is providing to Siem Reap on this matter, especially our Preah Dak commune. For producers, consumers and vendors, the registrati­on will guarantee a high standard for the noodles, which will be very hygienic and delicious and the standardis­ed production means will only help with that,” he said.

The ministry has registered four GIs: Kampot pepper, Kampong Speu palm sugar, Koh Trong pomelos, and Mondulkiri wild honey.

 ?? SUPPLIED ?? A woman holds a basket of Nom Banh Chok in Siem Reap.
SUPPLIED A woman holds a basket of Nom Banh Chok in Siem Reap.

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