A Store is Born
For 23 years, 4WDrive Magazine has been providing readers in print and online with thousands of product reviews, editorials, videos, and social media posts. We actually use these products, often providing step-by-step instructions on how to install them and inform you if they are trail-approved by a credible and trusted source for your next adventure.
Every day, we get asked by our audience about certain products. Following the request, we contact manufacturers to see if they are willing to supply us with products to test and review for our readership. Once they agree and we receive the products, we use them like you would and put them through the wringer. If we approve of the product, you can read or watch our findings on one of our popular platforms.
It didn’t take us long in March 2020 to figure out that with a lockdown, travel restrictions, and basically a halted economy that we would have some extra time on our hands.
This extra time enabled us to put these ideas into motion, which have been percolating on the back burner for years. After running these editorials and videos, we wanted to give our readers and followers a reliable option of “where to buy.” How many of us have purchased a product at Costco after trying some samples? Although we aren’t providing tasty treats, we are providing very helpful and real-life information to help our followers make the best buying decision.
“Our readers see the final editorial piece but what they don’t see are the countless hours of work put into researching and trying out these products. It’s nice to utilize these pieces in a different form and help our audience make qualified decisions,” explains Perry Mack, Editor-in-Chief of 4WDrive Magazine.
Although www.4wdsupply.ca has a Canadian look, it recognizes where you are from and will show you pricing in CAD or USD dollars and also provide shipping options.
“Since many publications have suffered consolidation or are no longer in print, our audience in North America has exploded,” says Mack. “We now have just as many subscribers in the U.S. as we do in Canada.”
You won’t find every single 4x4 and offroad product distributed listed on 4wdsupply. ca and 4wdsupply.us as we believe in only advocating for the manufacturers and products that we trust. Many companies spend millions on marketing efforts, but as you know that doesn’t mean they have the best products. While others may have the lowest price, that product or part can often fail when it’s needed the most.
“Since the launch of 4WDrive, we have always believed in staying niche and true to our grassroots audience,” says Jason Tansem, National Sales Manager of 4WDrive, which is one of three SunCruiser Media outdoor publications. “We have never tried to grow faster than we were able or appeal to every truck and SUV owner. Our company has first and foremost worked hard to do things right, one step at a time and with one person at a time. The same approach will apply to www.4wdsupply.ca and www.4wdsupply.us.”
There is a live chat app and many support functions on the websites for buyers to utilize 24 hours per day to help them make buying decisions.
“Perry and I probably handout our cell numbers a little too often, but we have always believed that our advertisers, readers, and customers should have access to the top guys who can make decisions right away. It also helps find the after-parties at SEMA!” jokes Tansem.
Breaking the trend of declining print publications, 4WD Magazine continues to publish strong and is firmly entrenched in the 4x4, off-road, and overland communities. “We understand the passion that our audience has for their rigs and adventures (we have it too) and will continue to provide quality content, information, entertainment, and now a well-grounded place to buy,” added Mack.
The site has many of the top brands in North America and there are many perks to registering and buying on the sites, including loyalty points and discounts for subscribers.
As always, we hope you will visit the website and provide us with feedback on the features and products. If you have products that you would like to see featured in the pages of 4WDrive or on 4wdsupply.ca and www.4wdsupply.us, or if you are a manufacturer that would like your products tested for inclusion please contact Jason at jason@4wdsupply.ca.
Stay safe and we’ll see you on the trails.
Your Team at SunCruiser Media