Tie one on
MADD Annapolis Valley red ribbons carry weighty message
MADD Annapolis Valley members are asking motorists to stand behind the message at the heart of the red ribbons they distribute this holiday season.
“It’s a reminder that they’ll drive safe and drive sober, and it also serves memorial tribute to those that have been injured or killed because of an impaired driver,” said Susan Macaskill, chapter services manager for MADD Canada’s Atlantic region.
“We hand out over 3,000 pieces of information on our Project Red Ribbon campaign.”
Macaskill joined local police officers, paramedics and firefighters in promoting the launch of MADD Annapolis Valley’s 2017 Red Ribbon Launch throughout the day Nov. 25. Red ribbons were handed out during checkstops conducted in Windsor, Wolfville, Kentville and Berwick.
The Red Ribbon Project doubles as both an awareness campaign and fundraiser that helps MADD Annapolis Valley co-ordinate projects aimed at preventing impaired driving, while also offering Const. Dave Macdonald of the Kentville Police Service and MADD Canada representative Susan Macaskill present a motorist passing through a checkstop on Webster Street in Kentville with information about MADD Annapolis Valley’s Red Ribbon Project.
support programs for victims.
“During the holiday season there’s a lot more celebrating… we’re asking people to plan to have a safe ride home, stay overnight or call a cab,” said Macask-
ill, who stressed that operating a motor vehicle while under the influence of drugs or alcohol can have dire consequences.
Suspected impaired drivers can be reported by calling 911, said
Macaskill.
“We hope there won’t be any vacant places at the dinner table this holiday season.”