LIV Fash­ion Bou­tique dress­ing up Kentville

‘Your day isn’t al­ways per­fect, but your out­fit can be,’ says owner Liz Hunt­ley

Annapolis Valley Register - - NEWS - KINGSCOUNTYNEWS.CA KENTVILLE Sara.Eric­s­

Kentville has a new shop, and its owner is in the busi­ness of mak­ing peo­ple look re­ally good.

Liz Hunt­ley has opened LIV Fash­ion Bou­tique at 294 Main Street. She de­cided to open the store in­side a house she owns with her hus­band, where their scuba shop busi­ness was formerly lo­cated.

“This town is a great place, and a lot of awe­some busi­nesses are here. I love that we’re com­pli­ment­ing the area nicely. Kentville is grow­ing, and I want to be a part of that”

- Liz Hunt­ley

It’s a prop­erty with his­tory that’s taken on a new de­sign, and a new mis­sion, ac­cord­ing to Hunt­ley – to make peo­ple feel fab­u­lous in what they are wear­ing.

“I love,” – Hunt­ley draws that out for sev­eral sec­onds – “get­ting peo­ple into fash­ion. I love it, and I love fash­ion my­self. This is a place where peo­ple can get some re­tail ther­apy,” she says.

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Be­fore the shop opened its doors Oct. 16, she set out with her hus­band and friends to give the house a new look. Large win­dows were in­stalled, and other small ad­just­ments made to “give it that bou­tique-y feel,” says Hunt­ley.

The shop car­ries cloth­ing she de­scribes as “warm, ca­sual, ev­ery­day wear” items, many of which are priced within the $50 to $60 price range. It also fea­tures eye­catch­ing items like funky socks and warm scarves.

As cus­tomers en­ter the shop, they’re struck by a large round ta­ble in its mid­dle that cur­rently show­cases the socks in all their glory.

“The ta­ble is meant for any­thing that’s go­ing on that’s new and fresh. Last week, it was sweaters, hats and gloves. This week, socks. Next week? You never know,” laughs Hunt­ley.

Hunt­ley is from Kentville and says the move back to her home­town was one that made sense for per­sonal and pro­fes­sional rea­sons.

She says other re­tail bou­tiques in town are not com­pe­ti­tion, but rather part­ners in cre­at­ing a “nice shop­ping dis­trict” that will make peo­ple ex­cited to shop in Kentville again.

“This town is a great place, and a lot of awe­some busi­nesses are here. I love that we’re com­pli­ment­ing the area nicely. Kentville is grow­ing, and I want to be a part of that,” says Hunt­ley.

Hunt­ley says see­ing women com­ing into her store and find­ing pieces that work for them, and that they love is why she loves run­ning a re­tail busi­ness. It’s a job she de­scribes as fun, and one she says she’s grate­ful for.

Hunt­ley says she came up with the bou­tique’s name through her own in­spi­ra­tion to live life to the fullest, and that there is al­ways a way to make your day bet­ter – in­clud­ing dress­ing the part. “Life might not be per­fect, but your out­fit can be,” she laughs.

The shop is cur­rently open from 10 a.m. to 5 p.m. Mon­day through Thurs­day, from 10 a.m. to 6 p.m. on Fri­day and Satur­day, and closed Sun­days.

Park­ing spots will soon be painted along Main Street by the store, but cus­tomers are still able to park be­tween the shop and the church.

Liz Hunt­ley stands in­side her newly opened LIV Fash­ion Bou­tique shop in Kentville, lo­cated at 294 Main Street.


The shop also fea­tures a round dis­play ta­ble right as cus­tomers walk into the store. Hunt­ley says the ta­ble is al­ways stocked with the shop’s lat­est ar­rivals, and that “you never know” what it’ll fea­ture the fol­low­ing week.

The shop of­fers cloth­ing Hunt­ley de­scribes as “warm, ca­sual” and at a good price-point. Sizes range from 0 to 3XL.

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