A be­gin­ner’s guide to Face­book ad­ver­tis­ing

Asian Journal - - Finance & Technology - Bob Mil­liken is the pres­i­dent of Cas­ca­dia Sys­tems Group. Connect with Bob at TheITguy@Cas­ca­di­aSys­tem­sGroup.com, or give us a call – 604.270.1730. Your com­ments are ap­pre­ci­ated – Com­put­erCents@Cas­ca­di­aSys­tem­sGroup.com Bob Mil­liken

Ad­ver­tis­ing on Face­book has grown over 680% since 2010 and has be­come one of the most ef­fi­cient plat­forms to reach out to tar­geted au­di­ences. If you have not con­sid­ered the use of Face­book ad­ver­tis­ing in your mar­ket­ing ar­se­nal, you’re miss­ing out on one of the most pow­er­ful tools avail­able. Here are 6 things you need to know about set­ting up a Face­book ad cam­paign. 1. Cre­ate a Face­book Busi­ness Page First things first: be­fore you can advertise on Face­book, you must have a Face­book Busi­ness Page. Log in to your Face­book ac­count and, on the news feed page, click on Cre­ate a Page from the left col­umn. Choose the cat­e­gory of your Page that best de­scribes the na­ture of your busi­ness. 2. De­fine your Face­book ads goals Face­book of­fers a va­ri­ety of ad­ver­tise­ment op­tions to choose from, depend­ing on your busi­ness needs. It’s im­por­tant to cre­ate goals for your ads so that you are sure you’re spend­ing your money wisely while achiev­ing your busi­ness goals. 3. Choose an ob­jec­tive for your cam­paign Now that you have a Face­book ad goal in mind, trans­late those goals into ob­jec­tives for your cam­paign. For in­stance, if you want to drive more vis­i­tors to your busi­ness web­site, your Face­book ad ob­jec­tive is to “Send” peo­ple to your web­site, but if you want to in­crease your num­ber of so­cial me­dia fol­low­ers you would choose the ob­jec­tive to “Pro­mote” your Page. From your Page, click on Cre­ate ads and choose an ob­jec­tive to get started. 4. Tar­get your au­di­ence This is the step where most busi­nesses fail at Face­book ad­ver­tis­ing. Tar­get your ads based on lo­ca­tion, age, gen­der, lan­guage, in­ter­ests, and be­hav­ior to tar­get your au­di­ence group. Once you’ve cho­sen your tar­get au­di­ence, you can de­cide how much money you want to spend, and choose the time to run your ad. 5. Cus­tomize your ad You can cus­tomize your ad to en­cour­age peo­ple to click-thru to your con­tent. This process is equally as im­por­tant as au­di­ence tar­get­ing. The text is only 90 char­ac­ters long, so make sure your copy por­trays what the con­tent is about. Then choose where you want your Face­book ad to show from four op­tions - the news feed, mo­bile news feed, right col­umn, or au­di­ence net­work. 6. Place your or­der The last step is to click on the Place Or­der but­ton to sub­mit your ad to Face­book for re­view. You’ll re­ceive an email from Face­book once your ad has been re­viewed and ap­proved and is ready to launch. Face­book ad­ver­tis­ing re­quires ef­fec­tive plan­ning, testing, and mea­sur­ing. You need to ex­per­i­ment in or­der to find the cam­paign that works best for your busi­ness.

Newspapers in English

Newspapers from Canada

© PressReader. All rights reserved.