Net­work like a pro on so­cial media

Asian Journal - - Technology & Finance -

Do you use so­cial media for fun, but have no idea how to har­ness it to grow your busi­ness? You’re not alone. There are thou­sands of busi­ness own­ers out there who are clue­less when it comes to so­cial media as a net­work­ing and mar­ket­ing tool. So to help you un­der­stand ba­sic so­cial media eti­quette and how to net­work like a pro, I have put to­gether a quick run­down of how to use Face­book, LinkedIn and Twit­ter to ben­e­fit your busi­ness to the max.

Face­book Many peo­ple think of Face­book as a use­ful plat­form to keep in touch with fam­ily, friends and col­leagues. How­ever, in a busi­ness sense, it can be used to ex­change ideas and opin­ions, pro­mote your brand, and in­ter­act with your cus­tomers. A proven strat­egy to grow a more en­gaged net­work here is to share in­for­ma­tive, valu­able ar­ti­cles that will ben­e­fit your fol­low­ers. Ad­di­tion­ally, post­ing photos that em­pha­size your unique selling propo­si­tion and mis­sion is a strate­gic way to per­son­al­ize your brand. Re­mem­ber, how­ever, don’t post any­thing that you would not be com­fort­able if it ap­peared on the front page of a news­pa­per”

LinkedIn The so­cial net­work that is most ob­vi­ously suited for pro­fes­sional pur­poses is LinkedIn, and it’s an ex­cep­tional plat­form to grow your busi­ness. To do that, it’s im­por­tant to keep your com­pany in­for­ma­tion up to date and re­main ac­tive on the plat­form. A cou­ple of ways to gen­er­ate ac­tiv­ity are to share or com­ment on ar­ti­cles, join pro­fes­sional groups and up­date your net­work with cur­rent com­pany mile­stones, events you’re at­tend­ing and other news about your or­ga­ni­za­tion. When it comes to grow­ing your net- work on LinkedIn, there’s a big de­bate as to whether or not to con­nect with ev­ery­one who sends you an in­vite. As a gen­eral rule it makes sense to con­nect with more peo­ple, how­ever; take the time to do a quick pro­file check on the po­ten­tial con­nec­tion. Con­nect­ing with the wrong peo­ple could po­ten­tially hurt your rep­u­ta­tion. Twit­ter Want to con­nect with peo­ple from around the world, stay on top of trends and share your ideas with pro­fes­sion­als you re­spect? Twit­ter is the plat­form to do just that. Like the other two plat­forms men­tioned above, you can also share ar­ti­cles and ad­vice, and ask ques­tions. The el­e­ment that makes Twit­ter es­pe­cially unique is the #hash­tag. Hash­tags make it eas­ier for users to find mes­sages with a spe­cific theme or con­tent. Users cre­ate and use hash­tags by plac­ing the hash char­ac­ter (or num­ber sign) # in front of a word or un­spaced phrase, ei­ther in the main text of a mes­sage or at the end. Search­ing for that hash­tag will then present each mes­sage that has been tagged with it.

Bob Mil­liken is the pres­i­dent of Cas­ca­dia Sys­tems Group. Con­nect with Bob at TheITguy@Cas­ca­di­aSys­tem­sGroup.com, or give us a call – 604.270.1730. Your com­ments are ap­pre­ci­ated – Com­put­erCents@Cas­ca­di­aSys­tem­sGroup.com

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