The se­cret to writ­ing a fan­tas­tic busi­ness blog: an in­tro­duc­tion

Asian Journal - - WORLD -

What­ever your role in the wide world of busi­ness mar­ket­ing – from small busi­ness owner to ad­ver­tis­ing de­part­ment in­tern – chances are you’re aware of the con­cept of writ­ing and main­tain­ing a busi­ness blog.

The in­ter­net is lit­tered with blogs writ­ten by all types of peo­ple; the stay­ath­ome mom look­ing to share her daily ex­pe­ri­ences, the film stu­dent blog­ging his way through his doc­u­men­tary-mak­ing as­sign­ments, to the busi­ness CEO seek­ing a way to con­nect with his clients. Blog­ging is a trend that is here to stay, and that can ben­e­fit your busi­ness in many ways when ex­e­cuted cor­rectly. Why start a busi­ness blog? The short an­swer to this ques­tion is that a well-writ­ten, in­ter­est­ing blog can be a sim­ple, easy plat­form with which you can con­nect with your clients and share in­for­ma­tion with the pub­lic. Stud­ies show that busi­nesses who main­tain blogs typ­i­cally ex­pe­ri­ence a bump in sales and bring in new cus­tomers who oth­er­wise would not have heard about the com­pany! A blog gives your com­pany a voice! Through blog posts, you can talk freely with your cus­tomers about new prod­ucts, ser­vices you of­fer, trends in your in­dus­try and other in­for­ma­tion per­ti­nent to the com­mu­nity, read­er­ship and cus­tomer base that you serve. Ad­di­tion­ally, a well-writ­ten blog al­lows you the op­por­tu­nity to be viewed as an ex­pert in your field, gen­er­ates traf­fic to your busi­ness web­site, and pro­vides you with an op­por­tu­nity to build a sense of con­nec­tion and com­mu­nity with your cus­tomers.

When it comes to ef­fi­cient, easy ways to share in­for­ma­tion with your cus­tomers, a blog is, hands down, the best way to main­tain an ac­tive con­ver­sa­tion with ex­ist­ing and po­ten­tial clients alike! Your com­pany’s blog is by far your most pow­er­ful way to share your voice and on­line pres­ence with read­ers – mak­ing you a source of writ­ten con­tent and in­for­ma­tion they trust and de­pend upon for needs re­lated to your spe­cific in­dus­try. Con­sider op­tions such as how-to ar­ti­cles, in­dus­try-spe­cific news re­ports, sto­ries of cus­tomers’ spe­cific ex­pe­ri­ences with your prod­uct or ser­vices, and opin­ion pieces that en­cour­age com­men­tary from your cus­tomers.

It’s amaz­ing but true, busi­nesses typ­i­cally find that read­ers from across the world are view­ing their con­tent, and who, in turn, are vis­it­ing their web­site and even order­ing their prod­ucts! The bot­tom line is, pro­duc­ing qual­ity blog posts that are spe­cific to your in­dus­try and ap­pro­pri­ately dense in key­word-tar­geted con­tent is a fast, con­sis­tent way to bring new read­ers to your blog, and to turn those read­ers into re­peat cus­tomers.

Your Take away Con­grat­u­la­tions! You’ve com­pleted the first step in your jour­ney to cre­at­ing a dy­namic, ex­cit­ing, in­for­ma­tive blog for your busi­ness. Need help get­ting started? Call us, we’d love to help you!

Bob Mil­liken is a mas­ter mar­keter spe­cial­iz­ing in help­ing busi­nesses achieve out­ra­geous lev­els of suc­cess. Bob can be reached by phone at 604.270.1730 or by email at thenaughty­mar­keter@rfmhold­

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