BC Business Magazine

PARKER MCLEAN

-

Founder and creative director IN THE RYE CREATIVE AGE: 29

LIFE STORY: In 2009, when Parker Mclean graduated from UBC with a BA in human geography and structural linguistic­s, he filed income tax for the first time in six years. As a student for much of that period, Mclean received a healthy refund, allowing him to freelance as a web designer. Two years later he became art director of Briteweb, where he learned how to operate a large-scale agency but was struck by the lack of diversity in the digital media industry. The result was In the Rye Creative, a Vancouver-based branding agency that Mclean founded in 2015 to focus on diversity and inclusivit­y in the digital sector, especially for people with low or no vision. Many of In the Rye's clients are non-profit organizati­ons like Baltimore's Humanim, which creates employment and entreprene­urship opportunit­ies for people living with financial, gender or racial-bias-based barriers to employment.

THE BOTTOM LINE: In 16 months, In the Rye fully paid out initial investors, secured three internatio­nal speaking engagement­s on accessibil­ity, broadened its client base to the eastern U.S., built an internatio­nal team of four and secured client work for the next three quarters. In the next five years, Mclean's goal is to expand to a team of 30 and an annual operating budget of $3 million, then exit the business to found a digital design and marketing school focused on communitym­inded, emotionall­y adjusted design ethics. —F.S.

Newspapers in English

Newspapers from Canada