DRIV­ING B.C. FOR­WARD

Through this 12-part se­ries, Dueck GM salutes B.C.’S en­trepreneurs who are driv­ing growth and in­no­va­tion in the lo­cal busi­ness com­mu­nity. This month’s driv­ing force is Phil Heard, owner of Heard Pro­duc­tions Inc.

BC Business Magazine - - News - PRE­SENTED BY Dueck GM

If you’ve at­tended an auto event in West­ern Canada dur­ing the last 40 years, there’s a good chance Phil Heard’s fin­ger­prints were all over it. From run­ning Cana­dian Na­tional Sports­men’s shows to head­ing the Van­cou­ver Mol­son Indy, he’s been a key fig­ure in build­ing the profile of auto events in B.C. Af­ter some ex­cur­sions with other in­dus­tries (GM of Hast­ings Race­course, COO of the World Ubran Fo­rum and run­ning the Van­cou­ver Eco­nomic De­vel­op­ment Com­mis­sion) he has re­turned to the world of au­to­mo­biles. Along­side his son, Ja­son, he’s cre­ated Heard Pro­duc­tions Inc., and to­gether the two have turned the Van­cou­ver In­ter­na­tional Auto Show into the pre­mier auto show in Canada. Dueck salutes Phil for his in­volve­ment in build­ing B.C. with key auto events in the prov­ince, and pro­vid­ing events that al­low the in­dus­try to present prod­ucts.

What’s your favourite car?

A Chevro­let Corvette. I had wanted a Corvette since I was a boy. I got my first one as a com­pany car when I was GM at the Mol­son Indy.

Why do you choose Dueck as your pre­ferred deal­er­ship?

They treat you like a VIP. I took my first Corvette there be­cause they sold the most Corvettes, plus they give great ser­vice and ad­vice.

What was your first job?

Wash­ing dishes at Wool­worths. Af­ter that I grad­u­ated to mak­ing donuts.

What was your big break?

It was mov­ing to run con­sumer shows with Cana­dian Na­tional Sport­men’s shows. Some of the first I worked on were The Boat Show, The RV Show and The Float­ing Boat Show in Van­cou­ver.

What was the turn­ing point in your ca­reer?

When Mol­son asked me to be the GM of the Indy Race. With my love of both cars and spe­cial events, it was the per­fect job for me.

What mo­ti­vates you?

Work­ing with smart, cre­ative peo­ple on chal­leng­ing projects.

What have been the keys to your com­pany’s suc­cess?

Work­ing with my son, who is the cre­ative one, and help­ing him build a com­pany that can in­no­vate and grow.

What ex­cites you the most about the fu­ture of your in­dus­try?

Con­sumer shows are chang­ing. The chal­lenge is to keep things fresh, in­ter­est­ing, and ex­cit­ing.

How would you de­scribe your lead­er­ship style?

Open and hon­est (with a bit of hu­mour thrown in for good mea­sure).

What is one of the most un­der­rated qual­i­ties of a leader?

The abil­ity to com­mu­ni­cate your goals clearly.

What are three must-haves for you on a road trip?

A good sound sys­tem, plenty of clas­sic rock and my wife.

(clock­wise from left) Phil Heard with his favourite car, a Chevro­let Corvette; Heard with son, Ja­son at the Van­cou­ver Col­lec­tor Car Show and Auc­tion; Heard on the roof of BC Place at the start of the Mol­son Indy’s first race in 1990; Heard’s wife, Dianne

Phil Heard

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