Ryan Peter­son + Trent Shu­may


BC Business Magazine - - Entrepreneur of the Year 2017 - –J.W.

Ryan Peter­son, CEO of Port Co­quit­lam–based Fin­ger Food Stu­dios, works on the bleed­ing edge of tech­nol­ogy, but he in­sists that he and chief tech­nol­ogy of­fi­cer Trent Shu­may are sim­ply bring­ing an old-school ser­vice model to a new arena. “We had friends found­ing com­pa­nies on the bil­lion-dol­lar big idea, and very few peo­ple were tak­ing the pro-ser­vices busi­ness route,” Peter­son says.

Founded in 2009, Fin­ger Food de­vel­ops mixed, aug­mented and vir­tual re­al­ity tools for clients. It's one of only eight firms li­censed to de­velop soft­ware for Mi­crosoft Corp.'s Hololens, a wear­able holo­graphic com­puter.

Fin­ger Food al­lows cus­tomers to de­sign and cre­ate prod­ucts and ser­vices with­out the cost of build­ing re­al­world pro­to­types and mod­els. Its clients span man­u­fac­tur­ing, re­tail, en­ter­tain­ment, ed­u­ca­tion and health care; this May it was tapped to de­velop a new sceno­graphic tool for Cirque du Soleil. Launched in a Port Moody base­ment, the com­pany now op­er­ates a 25,000-square­foot Holodeck stu­dio and posts $20 mil­lion in an­nual rev­enue. Peter­son pre­dicts that the next big wave in tech­nol­ogy will be the dig­i­tal twin: busi­nesses cre­at­ing vir­tual mod­els of them­selves to test ideas be­fore pur­su­ing them in the real world. “That's go­ing to be a huge pro­duc­tiv­ity gain for all busi­nesses,” he says.

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