Cus­tom suit­maker In­dochino finds a new of­fice tai­lor-made for its needs

BC Business Magazine - - Contents - By Fe­lic­ity Stone

In­dochino looked long and hard for a new HQ. The Van­cou­ver­based menswear maker thinks its new digs fit just right

Dean Hand­spiker, VP de­sign for In­dochino, is used to quick moves. When the Van­cou­ver­based on­line cus­tom menswear re­tailer opens a re­tail show­room—18 to date, eight in 2017 alone—the de­sign team usu­ally takes pos­ses­sion of the space on a Mon­day and the store opens on a Thurs­day. So when the com­pany re­lo­cated its head­quar­ters from Rail­town to the cor­ner of Rob­son and Granville streets over Labour Day week­end, the cus­tomer ser­vice team was at its new desks on Mon­day and the rest of the staff the next day.

Since Vic­to­ria na­tives Kyle Vucko and Heikal Gani launched In­dochino in 2007, its head of­fice staff has grown to 90, and Drew Green has re­placed Vucko as CEO. The new 14,000-square-foot space over two floors is more than dou­ble the size of the pre­vi­ous one. The chal­lenge, says Hand­spiker, was find­ing the right place. In­dochino could have moved into an of­fice tower, “but it didn’t quite fit our team, our de­mo­graphic, our brand,” he ob­serves. Then they came across an of­fice oc­cu­pied by Stytch, a cloud-based an­a­lyt­ics com­pany that was mov­ing out.

“We love the new lo­ca­tion and the en­ergy of this cor­ner and be­ing close to the other re­tail­ers that we com­pare our­selves to ev­ery day,” Hand­spiker says. “The space felt like us. It was re­laxed enough to be In­dochino but pro­jected a bet­ter im­age than our last space did.”

In­dochino’s show­rooms have moved away from her­itage build­ings with ex­posed brick to­ward a more mod­ern look that Hand­spiker de­scribes as “a tech­meets-tai­lor feel,” point­ing out that “we are a web com­pany first and fore­most.”

Even the colour scheme of blues and greys matches the hues In­dochino uses. “It all came to­gether for us,” Hand­spiker notes. “We prob­a­bly wouldn’t have used as much light wood, but we like it be­cause it is of the place. It is very Van­cou­ver, and we are a very Van­cou­ver com­pany.”

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