BC Business Magazine

OFFICE SPACE

To make its new workplace a happy one, Widerfunne­l involved employees in the design

- by Aleena Deandra and Felicity Stone

Marketing firm Widerfunne­l let employees help design its digs

Growing from 13 to 35 workers in three years, Widerfunne­l, which tests marketing strategies for other businesses, needed an office that wasn’t just bigger but better. So the Vancouver-based company leased a space with spectacula­r views of downtown and Burrard Inlet, then surveyed staff about what they needed to be productive and creative. The result is a workplace that accommodat­es various working styles, thanks to wireless technology, so team members can change locations throughout the day. Since employees moved in last August, their happiness scores have increased 51 percent.

 ??  ?? Pick Your Spot The Town Hall (left) is designed for socializin­g, while the adjacent Solution Room has beanbag chairs and games that encourage thinking outside the box to help fix complex problemsCa­fé Culture The kitchen (below), right off the entrance, serves as a reception area, an alternativ­e work location or a place to enjoy fresh fruit, coffee, tea or beer on tap
Pick Your Spot The Town Hall (left) is designed for socializin­g, while the adjacent Solution Room has beanbag chairs and games that encourage thinking outside the box to help fix complex problemsCa­fé Culture The kitchen (below), right off the entrance, serves as a reception area, an alternativ­e work location or a place to enjoy fresh fruit, coffee, tea or beer on tap
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 ??  ?? Back and Forth The main boardroom (above) is for client meetings, staff presentati­ons of “a-ha” insights and, thanks to a convertibl­e table, Ping-pong
Back and Forth The main boardroom (above) is for client meetings, staff presentati­ons of “a-ha” insights and, thanks to a convertibl­e table, Ping-pong
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