BC Business Magazine

Jason Mcdougall

- –J.W.

CEO, FHC ENTERPRISE­S

Jason Mcdougall convinced Hudson's Bay Co. to sell him Fields, a chain of 57 small-town discount stores across Canada, with no idea how he would come up with the financing. Founded in 1948 by Vancouver billionair­e Joe Segal, the retailer had been owned by HBC since 1978. But in 2011, the parent company announced that it was closing Fields.

“It was a crazy, hair-raising process,” Mcdougall says of assembling a $1-million non-refundable deposit by April 2012. The FHC Enterprise­s chief executive, who grew up in the village of Liberty, Saskatchew­an, borrowed against all his assets and called in favours from friends. To close the deal a month later, he had to secure another $12 million in bank loans.

Then came the task of reviving a moneylosin­g business. Mcdougall's first move was to reinstate an employee benefits plan that HBC had cancelled, “even though we couldn't afford it.” Sales dropped significan­tly in the first month, taking a few weeks to recover. Today Mcdougall is seeing returns from his community-focused approach, which gives store managers autonomy to respond to local needs. Over the past six years, revenue has grown by more than 50 percent. Delta-headquarte­red Fields is now profitable, with 62 locations across B.C., Alberta, Saskatchew­an, Manitoba and the Northwest Territorie­s–and plans for more.

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