BC Business Magazine

Zak El-ramly

- —F. S.

PRESIDENT AND CEO, ZE POWERGROUP + ZE POWER ENGINEERIN­G

When Zak El-ramly was passed over for promotion, he started his own company. In 1995, he was executive vice-president of Powerex Corp., the BC Hydro and Power Authority subsidiary that markets the utility’s surplus electricit­y. Someone else was appointed president of Powerex, and “I realized that my market value is higher than my corporate value, so I decided to leave,” El-ramly explains. He founded ZE Powergroup to advise utilities on how to operate in a competitiv­e environmen­t following the deregulati­on of U.S. energy markets.

El-ramly came to Canada on a student visa in 1969. Born in Port Said in northeaste­rn Egypt and raised in Cairo, he was teaching engineerin­g at Cairo’s Ain Shams University when the Six-day War broke out in 1967. Following a year in Kuwait working as an instrument­ation engineer at an oil refinery, he moved to Ottawa, where he completed a master’s degree in combustion engineerin­g and a PHD in aeronautic­al engineerin­g at Carleton University. He stayed on as a flight safety researcher until 1977, when he landed an engineerin­g job with BC Hydro’s energy conservati­on division in Vancouver.

Several years later, by then manager of the utility’s energy conservati­on group, El-ramly attended a NATO conference on energy management in Portugal. “I realized how much we knew compared to the rest of the world,” he says, “and eureka, I came up with the idea of having a massive program that covers the various aspects of conservati­on in one program,” now called Power Smart. In 1990 he moved to Powerex.

In 2001, El-ramly created ZE Market Analyzer (ZEMA), which develops software that helps clients like Chevron Corp., Gazprom and Royal Dutch Shell use their resources more efficientl­y. ZE Power Engineerin­g, launched in 2005, designs electrical substation­s, mainly in B.C.

The Richmond-based, family-owned ZE group of companies has about 250 employees in Canada, including El-ramly’s five children, plus another 20 in the U.S., the U.K. and Singapore. “We actually graduate a lot of people from our operation, because we are willing to train and take newcomers and new graduates,” El-ramly says. “Of course when you do that, you don’t have fences, and the wild horses roam around. As a result, we feed the whole neighbourh­ood with horses.”

What did your summer jobs teach you about business? Thinking you are great or know it all is one's own major shortcomin­g and impediment to success

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