Unbounce
As Unbounce grew from a small Vancouver startup to what's now
185 people, the company saw some areas where it needed to improve. The landing page creator, established in 2009, has always made diversity one of its core values. But there's a difference between paying lip service and following through.
In 2017, as Unbounce was really starting to scale, it set out to mitigate unconscious bias in its hiring practices. It also launched campaigns to address gender diversity (the company now has a 50/50 split, or close to it) and pay equity.
Along with organizations like the BC Tech Association and Vancouver City Savings Credit Union, Unbounce also belongs to the Diversity and Inclusion Tech Project, which aims to boost the attraction, retention and advancement of underserved communities in B.C.'S technology sector.
“Our core value is that staff should be cared for,” says social impact manager Laura Zubick. “There's really a grassroots, genuine, down-to-earth feel here.”