Aloft Part­ners With De­sign Within Reach

Business Traveler (USA) - - UPFRONT -

Aloft Ho­tels has part­nered with De­sign Within Reach and will in­cor­po­rate pieces from the de­sign re­tailer into its re:mix lounge, the w xyz bar and the back­yard.

De­sign Within Reach items range from chairs by Charles and Ray Eames to Ge­orge Nel­son Pen­dant Lamps. The Aloft col­lec­tion will be a mix of 23 cus­tom and in-stock pieces such as Verner Pan­ton Chairs for the back­yard and Nel­son Plat­form Benches, Satel­lite Chan­de­liers, Eames Molded Plas­tic Side Chairs and Ver­pan Stools for both the re:mix lounge and the w xyz bar.

In­stal­la­tions of the new col­lec­tion will roll out to properties such as Aloft Har­lem, Aloft Nashville West End and Aloft Calgary.

The part­ner­ship and col­lec­tion has been in the works for more than a year as the brands have been plan­ning and mod­i­fy­ing the lay­outs and costs.

For de­tails visit star­wood­ho­tels.com.

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