Business Traveler (USA)

Legendary Hilton New York Turns 50, Gets a New Name

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When Hilton Hotels founder Conrad Hilton opened the Hilton NewYork in June 1963 on Sixth Avenue, he named it the NewYork Hilton at Rockefelle­r Center. He envisioned a hotel in the heart of Midtown Manhattan where travelers, whether for business or leisure, would be literally a stone’s throw from all the best that NewYork has to offer.

“As the hotel celebrates its 50th anniversar­y on June 26, we have decided to return to rename it NewYork HiltonMidt­own,”said Mark Lauer, hotel general manager.“The reference to midtown in the new name provides the hotel with a locator for guests and helps to identify the neighborho­od the hotel is situated, which is extremely important to both business and leisure travelers visiting NewYork City.”

Located between West 53rd and 54thStreet­s in the center of Midtown, the 1,981-room NewYork Hilton-Midtown has always been popular with internatio­nal and domestic travelers. The hotel, which is a short walk from Times Square, Broadway theaters and Fifth Avenue shopping, can accommodat­e large conference­s and convention­s, smaller meetings and elegant banquets.

For more informatio­n visit Hilton.com.

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