On ONE N Jin Jiang’s Heritage and Future E Cinn Tan, senior vice president of marketing and sales for the Chinese hotel giant, explains the brand’s strategy and vision for the future BT: TAN:
Who is Jin Jiang?
Jin Jiang International Hotel Management Company Limited, is the largest star rated hotel management company in China with a portfolio of over 116 distinctive star rated hotels and a room inventory of over 35, 000, spread across 74 cities in China.
The company is managed by the Jin Jiang Group, China’s premier hospitality conglomerate. The group is a multi-brand company which owns, operates and manages hotels, plus provides catering, food and beverage services, and tourism and transport services. In addition to Jin Jiang International Hotels, the group privately owns and operates Jin Jiang Inns and has a 50-50 joint venture with Thayer Group of Interstate Hotels and Resorts, the world’s largest third party independent hotel management group. Overall, both inside China and globally, the group has a total room inventory in excess of 223,000 hotel rooms in over 1,460 hotels.
We are a leading hospitality brand in China and the largest in Asia, and the group is ranked ninth largest in the world, reflecting what has been, and continues to be, a remarkable growth story for the Group over the past few years.
How do you differentiate yourself and what are your hotels like?
Our competitive advantage is our wide presence and extensive network in China, giving travelers a reliable option both within first tier cities around China and beyond, to the lesser known second and third tiers.
Each Jin Jiang hotel is well attuned to the unique style and culture of its location, with room décor that is individual to each property leaning towards classical luxury. Many of our hotels are large properties with several hundred rooms and are located in landmark buildings both recently built and in more historic, heritage buildings.
Jin Jiang is a quintessential Chinese brand which deep roots in the culture. Its long history goes back to its flagship property, the five star heritage Jin Jiang Hotel in Shanghai’s Former French Concession. Opened in 1951 in the former Cathay building, it was the first state guest house after the founding of new China.