The age of flight at­ten­dants adorned in gogo pants and pi­ano bars on­board the air­craft has left the build­ing

Business Traveler (USA) - - COVER STORY -

air­lines are scram­bling over one another to have the most lie-flat seats on board – with du­vets, of course.

Back on the ground, Delta and United have ramped up lux­ury car trans­fers on the tar­mac for high value fliers with short con­nec­tions. It is not un­heard of for air­lines, like Delta for ex­am­ple, to send big spenders to­kens of ap­pre­ci­a­tion in­clud­ing bot­tles of Dom Perignon or gift bas­kets as a thank you for do­ing busi­ness with them.

Why It Mat­ters

Cash is king, and those who pull the purse strings con­trol the des­tiny of many a travel com­pany. This is why the Ex­pe­dia sur­vey is so rel­e­vant to to­day’s busi­ness travel re­al­ity and why travel providers are tak­ing no­tice of what the new gen­er­a­tion of trav­el­ers wants. The age of flight at­ten­dants adorned in go-go pants and pi­ano bars on­board the air­craft has left the build­ing, and to­day’s oft-un­pleas­ant travel ex­pe­ri­ence is be­ing evolved bit by bit to lure trav­el­ers.

With a lit­tle co­or­di­na­tion and a lot of spend­ing mus­cle, to­day’s trav­el­ers can be rec­og­nized as rulers of the road by do­ing busi­ness with the same com­pany and its part­ners. The win-win ben­e­fit for travel providers and the trav­el­ers them­selves is a more pos­i­tive travel ex­pe­ri­ence. In 2014, it is cer­tain that even more de­vel­op­ments in the loy­alty pro­gram sec­tor will in­flu­ence the way in which trav­el­ers make air­line and ho­tel pur­chas­ing de­ci­sions. What is left it be seen, how­ever, is if it will drive in­creased loy­alty or sim­ply break it apart. BT

Newspapers in English

Newspapers from Canada

© PressReader. All rights reserved.