All the Best

As the Best in Busi­ness Travel Awards mark 25 years, the choices our read­ers make are more rel­e­vant than ever

Business Traveler (USA) - - INSIDE -

This year Busi­ness Trav­eler cel­e­brates the 25th an­niver­sary of the mag­a­zine’s Best in Busi­ness Travel Awards. Since 1988, when we first asked read­ers to voice their choice for who does travel bet­ter than any­body else, the in­dus­try has seen enor­mous change. How­ever, to say things are chang­ing is merely to state the ob­vi­ous – it’s the blind­ing speed of change that re­ally grabs the head­lines.

Even if the cur­rent rate of ad­vance­ment lev­els off, think of the de­vel­op­ments we could see in the prod­ucts, ser­vices, and par­tic­u­larly the tech­nol­ogy that will drive the travel ex­pe­ri­ence in the com­ing 25 years.

Your check-in ex­pe­ri­ence at the air­port or in your fa­vorite ho­tel will doubt­less evolve; imag­ine bio­met­rics that track your ev­ery move, so you are iden­ti­fied the minute you walk in the lobby.Your life-like holo­graphic host can greet you by name be­fore pass­ing your lug­gage to the equally life-like ro­botic bell­man. Or maybe you won’t carry any lug­gage at all – you’ll just cre­ate your wardrobe on the fly from your por­ta­ble next gen­er­a­tion 3D printer.

If all this sounds a bit like some­thing out of The Jet­sons, re­mem­ber the old style Star Trek com­mu­ni­ca­tors? (Flip phones have al­ready come and gone.) How about pre­dict­ing an in­di­vid­ual’s fu­ture be­hav­ior, a la Mi­nor­ity Re­port? (Turns out our‘dig­i­tal ex­haust’ is leav­ing a trail of bread crumbs in the Big Data For­est for any­body to fol­low.) And who could for­get Dick Tracy’s two-way wrist TV? (Well, most of us – but it looks a lot like some of to­day’s wear­able tech­nol­ogy.)

The point is, what­ever di­rec­tion the travel in­dus­try and its tech­nol­ogy take us, you, gen­tle reader, will be at the van­guard. Each year as you have voiced your pref­er­ences for the top prod­ucts and

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