Asia’s Business Play­ers

Re­gional ho­tel groups are se­ri­ous about business class

Business Traveler (USA) - - FRONT PAGE - By Cle­ment Huang, Ni­cholas Ol­czak and Margie T Log­a­rta

As the Asia-Pa­cific re­gion con­tin­ues its ex­cep­tional eco­nomic growth, ho­tel rooms – es­pe­cially those that ap­peal to high-end cor­po­rate trav­el­ers – are in great de­mand. In re­sponse, new prop­er­ties are open­ing up all over the re­gion. While many of th­ese ho­tels bear the names well-known global brands, home-grown ho­tel groups, too, are step­ping up in a sig­nif­i­cant way to of­fer lux­ury ac­com­mo­da­tions tai­lored to business trav­el­ers – both in­ter­na­tional and do­mes­tic.

Here’s a sam­pling of dis­tinctly Asian hos­pi­tal­ity brands that are lever­ag­ing their re­gional pres­ence to build strong iden­ti­ties and ex­pand­ing foot­prints world­wide.

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