Amer­i­cans Hold Over 3 Bil­lion Loy­alty Pro­gram Mem­ber­ships

Business Traveler (USA) - - LOYALTY -

US con­sumers hold 3.3 bil­lion mem­ber­ships in cus­tomer loy­alty pro­grams, a 26 per­cent in­crease over the num­ber of mem­ber­ships re­ported in 2013, , ac­cord­ing to the lat­est 2015 COL­LO­QUY Loy­alty Cen­sus.

The bi­en­nial re­port on US cus­tomer re­wards wards pro­grams shows that Amer­i­can house­holds hold mem­ber­ships em­ber­ships in 29 loy­alty pro­grams spread among travel, re­tail, ail, fi­nan­cial ser­vices and other eco­nomic sec­tors, but are ac­tive in just 12 of them.

The 2015 Cen­sus shows that for the first t time, air­line fre­quent flier pro­grams – with 356 mil­lion mem­bers – have slipped be­hind spe­cialty store loy­alty mem­ber­ships which now to­tal 434 mil­lion. In first place are credit card re­ward pro­grams, which ac­count for 578 mil­lion mem­ber­ships.

Crowd­ing in on tra­di­tional re­tail, fi­nan­cial and travel loy­alty pro­gram is a group of emerg­ing pro­grams that were non-ex­is­tent five years ago; large e-com­merce loy­alty pro­grams, daily deals, cash and dis­count on­line plat­forms, and mo­bile loy­alty pro­grams, among oth­ers, now ac­count for 13 per­cent of na­tion­wide mem­ber­ships.

Mar­riott’s Me­gaBonus Is Back

Visit the Mar­riot­tRew Mar­riot­tRe­wards web­site and join the Me­gaBonus pro­mo­tio pro­mo­tion for the op­por­tu­nity to ea earn up to 25,000 points on yo your next few stays. The guideli guide­lines are pretty sim­ple:You need to have reg­is­tered by March 31. If you’ve al­ready ta taken care of that, ev­ery paid stay at par­tic­i­pat­ing prop­er­ties start­ing with your sec­ond stay through April 30 earn you 2,500 points.

Visit mar­riott.com/re­wards to get more in­for­ma­tion.

Newspapers in English

Newspapers from Canada

© PressReader. All rights reserved.