Americans Hold Over 3 Billion Loyalty Program Memberships

US consumers hold 3.3 billion memberships in customer loyalty programs, a 26 percent increase over the number of memberships reported in 2013, , according to the latest 2015 COLLOQUY Loyalty Census.

The biennial report on US customer rewards wards programs shows that American households hold memberships emberships in 29 loyalty programs spread among travel, retail, ail, financial services and other economic sectors, but are active in just 12 of them.

The 2015 Census shows that for the first t time, airline frequent flier programs – with 356 million members – have slipped behind specialty store loyalty memberships which now total 434 million. In first place are credit card reward programs, which account for 578 million memberships.

Crowding in on traditional retail, financial and travel loyalty program is a group of emerging programs that were non-existent five years ago; large e-commerce loyalty programs, daily deals, cash and discount online platforms, and mobile loyalty programs, among others, now account for 13 percent of nationwide memberships.

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