Choice Privileges Members Book Direct, Get Preferred Rates

Choice Hotels International has announced that later this summer, it will offer a preferred rate for Choice Privileges loyalty program members who book through ChoiceHotels.com and the company’s mobile app. The rates will apply to all domestic properties across all Choice brands, which include Choice Hotels, Cambria Hotels & Suites, Comfort Inn, EconoLodge, Sleep Inn & Suites, and Rodeway Inn.

Choice joins other major hoteliers such as Hilton Worldwide, Marriott International, Hyatt Hotels Corp. and InterContinental Hotels who are offering incentives to reward more direct bookings among its loyalty members.

For more information visit choicehotels.com. Marriott Rewards has added new benefits to its program, including Ritz-Carlton Rewards. For what Marriott describes as“an initial group of Elite members of Marriott Rewards”there will be a new Elite concierge service.

Gold and Platinum Elite members will enjoy guaranteed late checkout (up to 4:00 PM) if members request it when making a reservation by phone, by using the Marriott Mobile app or upon arrival at the hotel. This benefit is available only at all fully participating Marriott Rewards hotels with the exclusion of resorts, convention hotels and Marriott Vacation Club.

Marriott Rewards and The Ritz-Carlton Rewards will continue to offer Silver Elite members the benefit of requesting late checkout on their day of departure.

In addition, all Marriott Rewards and The Ritz-Carlton Rewards Members can redeem points against special events in the experiences marketplace.

For more information visit marriott.com. BT Virgin America and Starwood announce new partnership to share points across platforms. SPG members can now convert Starpoints into Elevate Points at a 1-to-1 ratio. Elevate Members can earn two points for every dollar spent on Starwood Hotel stays.

Check out the details at spg.com.