We believe we will grow the new brand in the States first, although we have opportunities in global destinations including the Dominican Republic, Frankfurt, London, Munich and Tel Aviv. We have not announced specific cities at this time.

What sets the original Trump brand apart in a crowded luxury field?

Our philosophy is to be uncompromising when it comes to quality, service and excellence. The Trump family has a high level of personal involvement in the selection and development of properties and upholds the family’s “never settle”philosophy. No compromises, no shortcuts, no excuses.

Tell us about the Trump Hotels loyalty program.

Trump Hotels’ most loyal guests receive the benefits of the Trump Card Privileges program which was recently enhanced. The new three-tiered program (member, gold and platinum levels) has created a never-beforeseen level of customization in the luxury hotel industry. From pre-arrival requests to one-of-a-kind experiences, everything is tailored to a member’s preferences. The more often a guest visits, the more privileges increase, including complimentary upgrades and room nights.

How else do you target business travelers?

Every guest has access to the Trump Attaché service which delivers personalized attention without intrusion. It keeps track of individual preferences privately and securely, and can arrange services such as personal shopping or a messenger. Equipment like yoga mats, stretch bands and light weights are available. And we will provide workout gear for guests who forget it, along with pre-loaded iPod Shuffles with the guest’s personal music preferences.

What can you tell us about the effect the presidential campaign has had on your business?

We continue to exceed all targets across a variety of metrics, including market share, group bookings and reservations volume. We continue to outperform competitors in each market and are very enthusiastic about the future.