The Land of Cuervo

Business Traveler (USA) - - GOOD LIFE -

The La Cofra­dia dis­tillery pro­duces around 4,000 gal­lons of tequila a day us­ing a tra­di­tional process, says Cas­taneda.“We pro­duce more than 43 brands of tequila for our­selves and other brands. We ex­port 70 per­cent of what we pro­duce to coun­tries in­clud­ing the United States, Canada, Italy, Eng­land, China and Ja­pan.”

Guests can go horse­back rid­ing in the agave fields, watch the har­vest and see the dis­tillery process. A visit here, says Cas­taneda, is more than a ho­tel stay.“You see and feel the tequila.” The Mundo Cuervo ex­pe­ri­ence, which is the tourism division of the tequila maker, be­gins with the Jose Cuervo Ex­press train. “It’s like the Ori­ent Ex­press, but with tequila, says An­drea Cid sales man­ager for Mundo Cuervo. “It goes from Guadala­jara to Tequila. The train holds 375 peo­ple and in­cludes guides who ex­plain what guests are see­ing dur­ing the ride and what will hap­pen when they get to Tequila.”

The Cuervo dis­tillery, lo­cated in the town of Tequila, is the old­est one in Mex­ico. “It’s still fam­ily owned and 100 per­cent Mex­i­can,”Cid says. Cuervo is the big­gest tequila pro­ducer in the world, with a 30 per­cent mar­ket share. It ex­ports nearly four mil­lion cases a year to the US mar­ket alone, and more than 60 per­cent of its rev­enue comes from the US and Canada.

The trip in­cludes a stop at the La Ro­jeña dis­tillery, which wel­comes up to 1,000 vis­i­tors day.“We also of­fer pro­fes­sional tequila tast­ings, where we ex­plain the unique char­ac­ter­is­tics of the drink,”Cid ex­plains.“We also take vis­i­tors to the agave fields to see it har­vested.”The dis­tillery has eight tasting rooms that can ac­com­mo­date up to 15 vis­i­tors each.

Guests also have the chance to take a spe­cial guided tour of La Ro­jeña’s Fam­ily Re­serve cel­lar, where they can bot­tle their own tequila. The bot­tle in­cludes an au­then­tic­ity seal, se­rial num­ber and date of bot­tling. Af­ter the tour, vis­i­tors can have a drink in the dis­tillery’s Mar­garita Bar or shop in the Jose Cuervo store and buy their tequila, branded sou­venirs and lo­cal Mex­i­can hand­i­crafts.

Mundo Cuervo also op­er­ates the Ho­tel So­lar de Las An­i­mas, the only lux­ury ho­tel in the town of Tequila. The ho­tel fea­tures a con­ven­tion cen­ter, Ha­cienda El Cen­tario, that can ac­com­mo­date up to 3,000 peo­ple for meet­ings and events in dif­fer­ent in­door and out­door venues.

Like other tequila producers, rep­re­sen­ta­tives from La Cofra­dia goes around the world to do tast­ings and ed­u­cate drinkers, says Cas­taneda.“Tequila is the clas­sic drink from Mex­ico that comes from the beau­ti­ful agave plant. It’s a strong drink with its own per­son­al­ity that has been around for more than 400 years,”she says.

There is no best tequila, says Cas­taneda. “The best one is the one you pre­fer.You just need to en­joy it.”

Newspapers in English

Newspapers from Canada

© PressReader. All rights reserved.