Loyalty Update

Airline and hotel rewards programs news and promotions

RoomIt by CWT, the hotel distribution division of travel management company Carlson Wagonlit Travel, has launched the RoomIt Loyalty Booster program. Available free to all RoomIt customers, the program rewards travelers with additional points and miles, while also increasing compliance with their company’s travel policy.

Instead of penalizing travelers for booking with hotels outside the corporate policy, David Falter, president of RoomIt explains the approach is more proactive. The program allows travel managers to partner with CWT to run promotional campaigns where travelers are incentivized with either points or miles for booking within their corporate travel program.

For more information visit roomit.com.